Cpevans

With $193B in the coffers and a market cap approaching $2T, Apple could easily acquire Peloton. But they probably won’t. Here’s why.

The future of exercise looks more like Fortnite than fitness as we know it.

From exercise and nutrition to sleep and mental health, fitness has become the front door to personalized healthcare. And Apple is well-positioned to seize this opportunity.

The personal health & fitness bundle.

As consumer habits shift, and new digital tools emerge, the rise of the fitness creator could be more disruptive to the industry than Peloton.