HN user

Cherian

1,210 karma

Vice President, International Business at Byjus Co-founder of Cucumbertown – a simple recipe blogging platform.

Ex-Zynga.

I am a cook too.

https://twitter.com/cherianthomas https://github.com/cherian http://www.linkedin.com/in/cherianthomas http://stackoverflow.com/users/22039/cherian

cherian@byjus.com, Loc: Palo Alto, CA

Posts54
Comments171
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www.thefp.com 2y ago

I'm 28. And I'm Scheduled to Die in May

Cherian
2pts8
www.theverge.com 2y ago

Clear todolist app re-launches

Cherian
2pts0
news.ycombinator.com 2y ago

Ask HN: Mint is shutting down. What are your alternative preferences and why?

Cherian
7pts9
www.useclear.com 2y ago

Clear todo is making a comeback

Cherian
1pts0
www.useclear.com 2y ago

Clear todo lists are making a comeback

Cherian
1pts0
twitter.com 3y ago

AI is advancing exponentially – Yishan Wong

Cherian
3pts0
www.playosmo.com 3y ago

Teach kids to read with ASR and computer vision. Reading Adventure from Osmo

Cherian
3pts7
www.reddit.com 5y ago

Magnetically Assisted Gears

Cherian
17pts5
help.ifttt.com 6y ago

Nest no longer works with IFTTT

Cherian
2pts0
www.alittlebitofspice.com 9y ago

Where to buy spices if you are in the United States

Cherian
2pts0
www.snap.com 9y ago

Introducing New World Lenses

Cherian
39pts13
twitter.com 9y ago

“Let’s have some fun I’m offering two grants of $5,000 for whatever you want”

Cherian
59pts31
news.ycombinator.com 9y ago

Ask HN: Early startup employees: How much were you paid?

Cherian
1pts0
medium.com 9y ago

Why We Need Medium to Win

Cherian
2pts0
medium.com 9y ago

Why We Need Medium to Win

Cherian
1pts0
medium.com 9y ago

Why We Need Medium to Win

Cherian
3pts0
webmasters.googleblog.com 10y ago

Tie your sites together with property sets in Search Console

Cherian
1pts0
magazine.cucumbertown.com 10y ago

How Not to Buy a Domain Name

Cherian
2pts0
magazine.cucumbertown.com 10y ago

Monetization: Crossing milestones ; Sending out excel sheets

Cherian
2pts0
magazine.cucumbertown.com 10y ago

How to Transform Your Food Photos from Good to Bloody Beautiful

Cherian
1pts0
magazine.cucumbertown.com 10y ago

The Economics of Food Blogging or What it takes to make your food blog a success

Cherian
1pts0
twitter.com 10y ago

One way to respond to a VC

Cherian
3pts0
magazine.cucumbertown.com 10y ago

What does it take to make your food blog a success?

Cherian
10pts0
magazine.cucumbertown.com 10y ago

How We Tested Our Food Blog’s Expected CPM with Premium Images

Cherian
64pts32
w3c.github.io 11y ago

First specification of requestIdleCallback

Cherian
2pts0
medium.com 11y ago

The 1% Career Advice That’s Actually Useful

Cherian
10pts0
proof.nationalgeographic.com 11y ago

One Girl’s Tunnel Life: Under the Streets of Bucharest

Cherian
5pts0
www.nytimes.com 11y ago

A Game of Shark and Minnow (2013)

Cherian
8pts1
news.ycombinator.com 11y ago

Ask HN: Google copying website data to SERP. What can I do?

Cherian
8pts10
www.gigpeppers.com 11y ago

If you are storing important info in Evernote, think twice

Cherian
188pts160

Can someone suggest a good bookmarking app that can be used offline, as well as great typography and neat bookmarking of social media videos? Absolutely. At least embed and show it correctly.

Agree. The Christians that came with the Apostles mainly were Syrians who were traders and kept to themselves for 13-14 centuries.

The British Christians were engaged in evangelism and, consequently, set up colleges, schools, hospitals, and other such institutions. They were also involved in conversions that led to the penetration of Christianity from a minor fraction (during the time from the early AD till 18th century) to double digits. This was obviously instrumental for English language inculcation.

I was born in the second southernmost district of Kerala, Quilon (now Kollam). I am now a U.S. citizen in the Bay Area. Growing up in Quilon, I attended an Anglo-Indian boy's school called Infant Jesus - in a small strip of land called Thangassery, people predominantly spoke English. I was taught British dialects emphasizing pronunciations that mimicked the world stage. I didn't really understand it until much later in life.

In my 20s, the contrast hit when I traveled across other parts of India.

Kerala has a mix of Western population that decided to stay back after the Indian Independence that brought with them Christianity, education, hospitals, and the Catholic culture. Kerala is also one of the few places in India where you can eat beef without inhibitions.

The writer hasn't emphasized this enough, but when oil struck the Middle East in the 1960s, the massive influx of blue and white-collar labor (who had the English language and engineering skills) that helped set up what's now Dubai, Abu Dhabi, Bahrain, Oman, and many other countries was built by Malayalees. My father-in-law was one of the earlier engineers at Aramco in Saudi. The Middle Eastern money has flown back to Kerala thanks to high bank interest rates (nearly 10%) and landlocked real estate that helped raise the state's GDP.

It was the 90s. I was probably in the ninth grade in a small, sleepy little town in the southernmost part of India called Quilon when Noam Chomsky and his wife showed up on a stage and talked about how life has to change culturally to be a developed nation and how linguistic skills should be at the forefront to succeed.

I was probably just 12 years old, but it profoundly impacted this little kid and was etched for the rest of my life.

Rest in peace, Mr. Chomsky. You've impacted more people than you can ever imagine.

I am a hang glider pilot in the US.

As the saying goes, “There are no bold and old pilots.” If flying and hang gliding teaches you anything, it is to take the right decisions within the framework of safety you have experience with. It’s a bit like knowing how to ride a bicycle, but you want to do a wheelie when it rains – not the right decision.

Circa 2022, the safety and community policing is strong enough to weed out non-safe pilots. I know pilots are as old as 80 years old and have been flying for 40+ years without incidents.

More here: https://www.youtube.com/watch?v=pir3FAB4e3Q

I don’t want to look like promotional, but recently a professor used an Osmo reflector (https://twitter.com/romps/status/1237617042338897921?s=12) to project class notes and it caught on with teachers.

A team worked through the weekend and released a free app to make this super easy (https://twitter.com/PlayOsmo/status/1241152565083090947).

While the base + reflector is not free, if you already have an Osmo game at home, you can reuse that.

The article does not capture the complexity of running a hardware business.

Anki’s landed cost was nearly 65% of the MSRP. Retailers take 30-35% margins. This leads to paper-thin margins for marketing, low working capital for production and other opex. You will not survive in a market like that.

I work with ex-employees from Anki. It was a well-loved product/company. If it had survived another 3-4 years, they would have seen light.

Source: I work with retail teams with products in similar categories (https://www.playosmo.com/).

I come from Kerala, the southernmost state in India referenced in the article. My last name is Thomas and every now and then people in the US look at me bewildered when I tell them my name – “But you don’t look Spanish”. I take it as an opportunity to give them a bit of a history lesson – “Do you know Christianity came to India 14 centuries before the US? And Columbus was looking for these Indians selling black pepper?”

Surprises people so much to know that Christianity exists in India, let alone that St. Thomas died in India [1].

[1] https://en.wikipedia.org/wiki/Thomas_the_Apostle

Here’s Neil Patel doing for a different vertical [1]. That article and the commenters from there can take you a long way. FWIW, don’t jump on to these things without following the links and spending a month or more researching. Writing is hard. And you have to produce around 4-10 pieces of audience intended content every month.

When we started, we didn’t care about the traffic. We did it because we loved it.

Content updating happens every year or during vacations when we get bored or when we learn a new technique. For example, when we learned that good photographs increase the CTR by 10x, my wife started learning photography. When we learned that Pinterest optimized vertical images get 5x+ CTR [2], we implemented that a year back. There are many Facebook groups for these discussions.

[1] https://www.quicksprout.com/2015/05/11/how-im-going-to-achie... [2] https://in.pinterest.com/pin/527554543833038696/

Keep on writing content where you can be good (it all starts with the passion). Healthy Desserts, Everyday 30-minute cooking, Asian cooking for Americans, etc. Learn from Google what the audience intent is, improve your content. Do this for four years; you’ll get 300K/month. Then there’s SEO, Pinterest optimization [1], better photography, Lightroom skills, video shooting & editing, etc. You’ll learn this along the way. After that, there’s a good chance traffic will compound.

But you have to show up at 5 AM every day (I can’t find that Kobe Bryant quote)

[1] https://in.pinterest.com/janerosep/a-little-bit-of-spice-fro...

I can speak for the food blogging industry. This is my wife’s blog[1]

A good food blogger focusing on the US/High GDP audience can get CPMs from $1-4[2]. Where it gets interesting are the RPM numbers. If you can manage multiple ad networks, execute 100% fill rates, bid between networks and become a preferred partner, you can rake up to $12-15in RPM [3]. Here’s more of multiple revenue sources for a successful blog [4]

Caveat: Things take off once you cross around 700—800K US traffic. Until then it can be frustrating.

[1] https://alittlebitofspice.com/

[2] http://d.pr/i/bIBobD

[3] http://d.pr/i/Qvk1M

[4] http://d.pr/i/dEqpvA