I disagree with the last sentence.
If you have some terminology you don't like, provide an alternative.
Main is fine.
But like what is the alternative to cargo cult provided here? It's a very concise representation of a pretty complex idea.
"You are valuing the ritual associated with an outcome instead of the outcome."
Is that my alternative?
Main is more concise than master. But how do I boil that down without saying "cargo cult"?