This is the first time OpenAI has acknowledged that its default pricing model doesn’t scale globally.
Not everyone will pay $20/month. But everyone wants AI.
This India-only plan isn’t just localization, it’s market conditioning. Subsidized entry to hook a new user class, then upsell over time as usage becomes habitual.
Feels like the beginning of a playbook we’ll see rolled out in LATAM, SEA, and Africa next