Apple iOS 9 Ad-Blocking Explained (And Why It's a Bad Move)

http://www.pcmag.com/article2/0,2817,2485827,00.asp

by tjakab • 11 years ago

4 4 11 years ago

pcmag.com

slater• 11 years ago

Company that relies on ads says ad-blocking is a bad move!

guiambros• 11 years ago

While they are obviously biased, but they're also open about it:

So why not use it? Blocking ads on our site, for example, directly impacts the bottom line—and puts our site, our staff, and our future at risk. The same goes for thousands of sites, including big names like The New York Times and Fox News. These large outlets have a huge audience, yet still make a pittance online, so imagine the outcome for a bunch of smaller, online-only venues.

Eventually the business model for content sites will evolve beyond advertising, either to be ecommerce or subscription-based. But it'll require some sort of unified payment system for microtransactions (BTC? Square?), which means it'll still take a few years.

Till then, thousands of ad-funded sites will likely go under. The situation will get worse before it gets better.

Boxbot• 11 years ago

  Till then, thousands of ad-funded sites will likely go under.

Sounds more like getting better before it gets worse to me. I'm sure they'll eventually figure out some other way to shove advertising down our throats but that was going to happen anyway.

stephenr• 11 years ago

I can not sympathise with sites like this in the slightest. This is what that article looks like when loading it on iPhone: https://mobile.twitter.com/markonen/status/61150269670988595...

Frankly, web advertising is largely mimicking the "shock" (loud voice over and flashing graphics) that became more common in Australia and I imagine elsewhere as I was growing up. For reference: https://youtube.com/watch?v=2Ko6BC7Vl8Q&t=2m18s

I understand businesses need to make money but the ad-blocking industry only exists because ads are becoming more and more invasive both in terms of user privacy (tracking you across the web) and in terms of screen real estate - often making the article much harder to read.

Apple iOS 9 Ad-Blocking Explained (And Why It's a Bad Move)

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