Twitter Launching Paid Business Accounts

http://www.telegraph.co.uk/technology/twitter/6635221/Twitter-launching-paid-business-accounts.html

by tsestrich • 17 years ago

29 17 17 years ago

telegraph.co.uk

dpcan• 17 years ago

Bingo. Access to stats and a "verified" marker would be huge for businesses.

I just hope they don't have "levels" of paid accounts based on followers for example. A single $20-$50 per year would make sense to me. But I imagine whichever route they choose, and no matter what cost, they'll sell anyway.

tsestrich• 17 years ago

I'm just thinking that for any larger company (think Fortune 500), $20-$25 would be a rounding error. I bet they'll charge their premium accounts significantly more ($hundreds at least). Their "analytics" would have to be pretty kick ass though for any company to take the next step and pay for the service.

I think the key part of it is the "verified" part of the deal.

tptacek4• 17 years ago

They could provide a single PHP+ImageMagick bar chart and if the "analytics" shaved 15 minutes a week off some marcom person's workload, it would be worth thousands of dollars.

#1 rule of startup pricing: CHARGE MORE.

pinstriped_dude2• 17 years ago

For Dell with $60B in revenue, $50/year would be 0.000000083 % of annual revenue. You cannot call it a "rounding error". You need to invent a new term to describe the negligibility of that fraction.

pinstriped_dude2• 17 years ago

Huh?! I used to pay Yahoo Mail ~$20/year just so that I dint have to see banner ads on the right hand side (This was before GMail became my primary email).

For the value that Twitter Business Accounts will provide to businesses, a basic fee of hundred of dollars per month sounds reasonable, and then added features could cost extra. I know I would pay if I were a Dell or a JetBlue.

tptacek4• 17 years ago

This is a very good idea. I've already noticed small businesses messaging me back when I mention their services and products; clearly, they're taking some time out of their day to manage their Twitter reputation.

Given the breadth of different companies I know have been involved with Twitter (from small local restuarants to boutique culinary appliance manufacturers to Comcast), there must be thousands of companies who would pay for this service, especially if Twitter can lower the barrier to entry for them and provide metrics so that company Twitter advocates can gin up some kind of ROI.

dabent• 17 years ago

It seems like Twitter is beating GetSatisfaction at its own game.

staunch• 17 years ago

Could probably take Yelp's business too. I know I'm much more likely to Tweet about something than write a review on Yelp.

neovive• 17 years ago

I'm assuming Twitter will design a way to charge large companies significantly higher fees and less for small companies and startups.

BRadmin• 17 years ago

"Twitter, which is valued at around $1 billion, has yet to settle on a business model for the service..."

trafficlight• 17 years ago

Yes, the irony is thick.

Twitter Launching Paid Business Accounts

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