Improved conversions by 25%. Thanks Hacker News!

http://www.kartme.com/blog/impoved-conversions-25-thanks-hacker-news

by phil_KartMe • 17 years ago

51 19 17 years ago

kartme.com

phil_KartMe8• 17 years ago

feedback definitely welcome on this forum :)

Bluem00• 17 years ago

I'm also very slow... It's not immediately clear to me what a 'favorite' is.

phil_KartMe8• 17 years ago

interesting. i'll test phrases like "organize city guides, recipe boxes or gift lists" and "share links, pictures, maps and products". thanks!

pbhjpbhj2• 17 years ago

It's the IE word for a bookmark, which may or may not happen to mark a favourite link.

Was it a conscious decision to limit the scope in marketing terms to groups of "favorite" items or do people in practise only add a very limited number of items to any group ("kart")?

roundsquare2• 17 years ago

Hey. Service looks neat, I created an account and I'm trying it out.

One thing, I tried to "Kart" this site: http://www.waveletsandsubbandcoding.org/Repository/VetterliK...

It couldn't auto generate a name, which makes sense. However, I didn't realize this and when I hit the kart this button, it came back and I didn't realize why. The message on top was too small and I didn't notice it.

Not a big deal, but just something I ran across.

phil_KartMe8• 17 years ago

Thanks. Saw that autogeneration issue in our error logs, but didn't see the the message we sent too small and/or in the wrong place! will make feedback messages stand out more. thanks!

therealbob• 17 years ago

I must be slow. You're headline says "Try it in 30 seconds!" How? Are you implying that it will only take me 30 seconds to register? I was expecting a link in that headline that would take me to a demo page.

phil_KartMe8• 17 years ago

Thanks for the comment. It's definitely not you.

I was trying to imply that you can sign up and try KartMe really, really quickly.

perhaps sub header should just focus on free.

"Just click a button to organize favorites in lists. Start KartMe to try for free!"

i need to start a/b testing asap!

pchivers• 17 years ago

The "Stop emailing yourself" headline looks funny to me. It had to look at it a second time because when I first loaded the page I thought it was an ad and subconsciously skipped it.

I don't know why that is. I think maybe it's the font, coupled with the fact that it's on a white background.

roundsquare2• 17 years ago

It got my attention. Maybe not for the right reason though... I saw it and the first thing that popped into my head was the "stop punching yourself" joke.

phil_KartMe8• 17 years ago

Yeah, that's what i was going for :)

drp• 17 years ago

Congatulations on the improvements. You're definitely headed down the right path, but I doubt the 25% conversion increase is significant with a $5 a day budget for testing unless you're getting large amounts of traffic and conversions from other sources.

Once you get Google Website Optimizer up you'll see that it not only tells you the difference in conversion rates, but also how statistically significant the results are.

phil_KartMe8• 17 years ago

True. Uniques to that page were a little under 100 visits a week. In addition to adsense, we tried some Facebook ads, blog posts, commenting on other blogs, and emails to get traffic.

workwells• 17 years ago

Try a little simple SEO. It was true when I started creating websites in 1995, and it is true today. The page Title is the most important part of your page to search engines. Your <title>KartMe</title> doesn't help you at all. Keywords in a coherent phrase will treat you well. The Title is your friend. Oh, and use the meta description tag as well, while forgetting the meta keyword tag which Google ignores.

latortuga• 17 years ago

The headline "All your favorites in lists" doesn't make any sense to me. I read a little of the blog post and then clicked through to your homepage to see what your site was about and I didn't digest it until I had gone through all your bullets and thought about it for a bit. You're making it too hard to understand something simple: "Organize your bookmarks" Use a verb in your headline - why do I want to stay on your site? What is it I can do? You can organize your bookmarks/favorites/whatever word you have for it[1]. Once I know what your site is offering me now I want to stick around and see what your novel approach is - I'm going to leave if I can't figure it out right away. The current headline doesn't hook me and in fact just confused me.

I almost didn't post this because your blog requires sign up to comment. Eliminate barriers!

After typing this whole comment I saw your subheading under your logo - take it out of there and make it your headline! That's what you do!

[1] - As a suggestion maybe show the word favorites for IE users and bookmarks for FF/Chrome users.

phil_KartMe8• 17 years ago

thanks for explaining why starting the title with "all" is awkward!

paraschopra• 17 years ago

Great, let me know if you need more conversion optimization advice. I am into the business of churning out endless supply of conversion optimization tips :)

Improved conversions by 25%. Thanks Hacker News!

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