Taco Bell Launches Cold War Against McDonald's with Propaganda Imagery

http://www.adweek.com/news/advertising-branding/ad-day-taco-bell-launches-cold-war-against-mcdonalds-propaganda-imagery-163643

by rsuelzer • 11 years ago

4 2 11 years ago

adweek.com

MollyR• 11 years ago

Wow, I don't how to feel. On one hand it's amazingly inspired, and very well done. On the other, It feels like its a little distasteful.

rsuelzer• 11 years ago

I think the writer sums it up well: " That's all to say, it depicts a dystopian world, but the whole concept also can't help but come across as some kind of meta wormhole, like a microcosm of capitalism trying to devour itself. A smaller fast-food giant is knocking a bigger goliath for creating a fantastical totalitarian communist state, wherein the greatest strain on individual freedom is uninspired food, and the most dire physical threat to would-be defectors is whatever horror befalls a person who gets hit by a confetti bomb, or jumps into a grimy ball pit. (Though, in fairness, it's always been hard not to wonder what's lurking in the bottoms of those things—they're too colorful to trust.)"

Taco Bell Launches Cold War Against McDonald's with Propaganda Imagery

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