How One Woman Makes Almost $1M a Year on Etsy

http://www.fastcodesign.com/3042352/how-one-knitter-makes-almost-1-million-a-year-on-etsy

by fixie • 11 years ago

17 5 11 years ago

Misleading title: The woman owns a company, the revenue of which is almost $1M. She has 15 employees, and takes home $55k/year. But that doesn't sound nearly as interesting...

Another note: The article mentions that a lot of the hand-knitted items are purchased from India, where final trims and buttons are added on in the US, so they can claim that they were made by their team in California. Looking at the shop, too, I can't see any mention of Indian outsourcing. E tu, Etsy!?

ChuckMcM• 11 years ago

I agree the title is written for clicks not accuracy, but the interesting bit for me was that Etsy could be a $1M channel for this business. It doesn't look like they have any other way to sell.

That Etsy supports such volumes is useful to know. I continue to wonder if Tindie (which unfortunately is really really close to Tinder) will achieve that level of sell through for single entities.

GuiA• 11 years ago

I continue to wonder if Tindie (which unfortunately is really really close to Tinder) will achieve that level of sell through for single entities.

That's funny, because the goal of Tinder too is to achieve a high level of sell through for single entities :)

sukilot• 11 years ago

By units sold, most of Etsy's "unique" products are mass produced

Scoundreller• 11 years ago

For these businesses, I wonder how much of their direct business is fed from Etsy (so that they can save on commissions, etc).

I wonder if I'm the only one that usually seeks out a seller's direct site and then tries to order off there, even if the price is the same.

Other users here claimed the same when booking flights, they'd use the Expedias of the world to discover who's flying at the best rates, and then direct-book the flight through the airline's site.

How One Woman Makes Almost $1M a Year on Etsy

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