Marketing insights from an infomercial consultant

by jeffcoat • 17 years ago

24 6 17 years ago

jeffcoat2• 17 years ago

I submitted this under the actual title of the article ("Almost Everything I've Learned about Direct Response Television") and it was [dead]ed immediately. I found the article pretty interesting, and thought it was worth re-posting with a less spammish-looking title.

ankeshk• 17 years ago

Thank You for the link!

Its pure gold all the way. And helpful even if you don't ever plan to run a Direct Response TV infomercial. You can glean a lot about human psychology from it.

The best tip for me was:

"American Telecast did something very unique with its continuity programs. They make every 5th kit free. The company tested this idea and found that it kept a majority of customers in the game for a longer period of time."

anguslong• 17 years ago

Thanks mucho for this and taking the time to re-add. The "Offers" section gave me three ideas for an upcoming launch. Good stuff.

jeffcoat2• 17 years ago

Welcome.

It didn't occur to me just how bad the original looked (really, itreallyworks.tv?) until after it was killed. I thought about running the second submission through a tinyUrl sort of thing just to avoid (quite justified) Domain Name Prejudice.

tomjen2• 17 years ago

Pretty interesting, but I hope no company here is ever forced to take his advice.

dagw• 17 years ago

A lot of that advice seems quite universal and useful no matter what your sales or advertising channel happens to be. I think a lot of companies here could learn a thing or two from that article.

Marketing insights from an infomercial consultant

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