Dr. Seuss URL Names

http://pogue.blogs.nytimes.com/2007/12/06/the-dr-seuss-jumble-naming-web-sites/index.html?hp

by jwecker • 19 years ago

10 17 19 years ago

pogue.blogs.nytimes.com

pg2• 19 years ago

This guy is completely mistaken. It did at least occur to him that the two most successful web startups to date, Google and Yahoo, both did what he says startups shouldn't. He replies to that by saying that you can only get away with a goofy name if people love what you build.

If he had followed that line of reasoning one step further, it might also have occurred to him that, conversely, if you make something users hate, it won't matter that you have a good name.

In other words, what matters is what you build, not what you call it. Names just don't matter much. Which means he's wrong, since the thesis of this article is that they do.

Startups choosing random names are in fact pursuing a near optimal strategy: just choose something reasonably short and catchy, and spend your time working on the product, because that's what matters.

boucher2• 19 years ago

Pogue isn't arguing that names are life and death for a startup, he's just pointing out the obvious: Given two sites that do reasonably similar things, the one with the "catchy" name is going to be remembered.

I think there is a tendency here to conflate short with catchy. In my opinion, there's nothing catchy at all about any of these: Etelos. Iyogi. Oyogi. Qoop. Ooma. Some of it may be a function of personal taste, but I think there's plenty of room for improvement.

pg2• 19 years ago

No. If you read the article, he's complaining about names that are merely catchy-- which is exactly what Dr. Seuss words are: interesting sounding, but "meaningless" and "silly."

His claim that names matter for a startup is implicit in choosing to write a whole article about how the names startups currently choose aren't good enough.

dskhatri2• 19 years ago

Some of the names are thought out! Kijiji means village/small town in Kiswahili and gives a sense of locality.

mattmaroon4• 19 years ago

That's fine if your audience is a village in Africa. If you're targeting English speakers, it's essentially nonsense.

dskhatri2• 19 years ago

Not really. Words from such languages are commonly found in the West. Microsoft named their Silverlight search front end Tafiti which is also derived from Kiswahili (tafuta - to search). Kiswahili is a widely spoken language in East Africa. (http://en.wikipedia.org/wiki/Swahili_language). There are many other occurrences of the language in popular American culture! It makes sense to borrow words from other languages when there is "just no good option left" as you yourself say.

zaidf• 19 years ago

I agree with Matt. If you are going to use a word from another language, don't do it because it means something relevant to your business. The only people that will know it means something are people you meet and share the story of your name with. Vast majority of your customers will have no idea of your name's meaning.

ie. last year over summer vacation I would see kijiji ads behind rickshaws all over Bombay. Only now I know it means something. Before this, I always thought of it as a lame name. Knowing it means something makes it slightly less lame--but not a whole lot.

It's much better to go with a memorable name versus a cryptic name from another language.

tlrobinson2• 19 years ago

I feel like if either:

1. Given the spelling there isn't one obvious pronunciation of the name

2. Given the pronunciation there isn't one obvious spelling

the name probably isn't he best choice.

icky• 19 years ago

> So little imagination is on display nowadays, you could create an algorithm that spews out comparable domain names with the click of a button.

pwgen! :-D

mattmaroon4• 19 years ago

I don't think he understands the extent of the availability problem. We wanted to avoid the Web 2.0-ish name, since our audience is a little more pedestrian, and ended up having to write a script to combine keywords and check for availability.

And there were certain keywords for which there was just no good option left. For instance, sports. Our keyword list returned thousands of total availables, only two of which contained the word sports. One of which was sportshit.com.

falsestprophet• 19 years ago

It is a memorable name.

tlrobinson2• 19 years ago

Almost as good as expertsexchange.com

scw• 19 years ago

Naming probably mattered more in the era of phone books and neon signs: if you didn't recognize the name as relating to the service you wanted, it counted against the name.

These limitations aren't present with a URL; a short meaningless name is probably better than a long meaningful one.

An interesting recent phenomena is companies replacing their trusted names built up over many decades with a short, catchy, meaningless one: the rebranding of Washington Mutual to WaMu comes to mind.

A better article on the same topic from the Post: http://www.washingtonpost.com/wp-dyn/content/article/2007/11...

Dr. Seuss URL Names

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