Why do our Internet Explorer visitors convert 13% higher than Chrome?

https://medium.com/@makinglostmyname/why-do-ie-visitors-convert-13-better-than-chrome-visitors-757664401a

by choosenick • 12 years ago

9 8 12 years ago

This is an interesting topic. I automatically assume that it's a direct correlation to the type of visitors who use IE.

Here's a study from 2012 that shows IE users are prone to be significantly older than Chrome users, suggesting that your website appeals mainly to an older audience. (http://www.liveintent.com/news/advertising-technology/browse...)

toddsiegel• 12 years ago

#1 sounds a little more plausible, otherwise this would probably be a more common occurrence.

Perhaps something about it appeals to grandparents.

choosenick2• 12 years ago

One suggestion is that IE users are more likely to have been directly referred by word of mouth, and so more likely to buy

Kronopath• 12 years ago

You don't have to call them stupid. The product is a book aimed at young children. Older people are more likely to be parents or grandparents. So those that are more likely to use IE are also more likely to be the target audience.

The book seems really cute, as well, and a clever idea. If I was older and had a kid, I might have even considered buying it.

choosenick2• 12 years ago

If you know a kid you could buy it for them ;)

nerdzero• 12 years ago

Mashable posted a followup a few days later saying that study was most likely a hoax: http://mashable.com/2011/08/03/ie-users-dumb-hoax/

jesserwilliams2• 12 years ago

I never saw that followup - Thank you for clarifying.

snowwrestler• 12 years ago

Who still uses IE? In some cases, people who are forced to: professionals working in corporate environments that prevent alternate browser installs. These are probably going to be large, conservative organizations like big companies and governments.

Without looking up demographics, I would bet that such people have a higher-than average likelihood of being a parent (or grandparent) with some disposable income.

Why do our Internet Explorer visitors convert 13% higher than Chrome?

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