AmazonBasics: Bezos and Co. starts private-label consumer electronics line

http://www.engadget.com/2009/09/20/amazonbasics-bezos-and-co-starts-private-label-consumer-electr/

by mshafrir • 17 years ago

27 7 17 years ago

engadget.com

prat• 17 years ago

Amazon has ready competition (Newegg) waiting for it in this area. But of-course newegg should be worried right now.

madh• 17 years ago

Newegg certainly and Monoprice (monoprice.com) as well.

hernan43• 17 years ago

When they can offer pricing and quality that competes with Monoprice, I'll be waiting there with my credit card. :-)

snewe• 17 years ago

Link to sources:

http://www.amazon.com/b?ie=UTF8&node=1267157011

http://phx.corporate-ir.net/phoenix.zhtml?c=176060&p=iro...

nobody_nowhere• 17 years ago

Amazon also has also created a number of "private label" brands for furniture, tools and other items, such as Pizon, Strathwood, and Denali.

http://www.amazonstrategies.com/2009/06/holy-private-labels-...

According to that article, these 4 brands offer about 1200 items. Smart move -- like Kirkland at Costco. Keeps them highly price-competitive.

nopal• 17 years ago

Geek Squad 6' USB A/B cable: $36.99 AmazonBasics 6' USB A/B cable: $6.77

Glad to see someone big undercutting Best Buy's outrageous prices.

aurora72• 17 years ago

As someone who resides not in United States, Puerto Rico, Canada, China or England, I must say that Geek Squad seems sort of an unnecessary and forced invention. It's no surprise that their prices are so high as they have various costly conventions and vehicles, "Geekmobile" being an example.

AmazonBasics: Bezos and Co. starts private-label consumer electronics line

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