This Cold Email Landed Me a $15k Consulting Project

http://clientflow.io/blog/how-one-cold-email-landed-me-a-15k-consulting-project/?=hn

by jrod2121 • 12 years ago

16 6 12 years ago

clientflow.io

AVTizzle• 12 years ago

Love the simplicity of the cold email sent:

Hi XXX,

I wanted to find out if you had any design needs at YYY (redesign, landing pages, UX, etc.)?

We can increase sales, engagement, conversions and more through our design and UX strategies.

Interested? Email me back. I'd love to chat.

robodale• 12 years ago

I do plenty of cold emailing, and this email is effective due to the counter-intuitive order of content in the email AND the brevity of the content.

Starting out with the question will result in MUCH higher response rates than if you dump a paragraph or two of fluff about you, your company, the amazing team you have, etc ,etc...and THEN ask the question to the contact.

As for brevity - the shorter the email the better.

I challenge any of you sending emails like this to immediately follow up with a phone call to the contact asking the same thing. Watch your conversions skyrocket.

hearmeroor• 12 years ago

just to clarify, you are insisting we follw up with a phone call reiterating what we just had said in the email?

i understand how it can differeniate you from the 100+ emails they recieve everyday but what benefits does it have by immediately follow up? i tend to give them 1-3 days to read + respond before a follow up

marcomassaro2• 12 years ago

Marco here from the blog post.

100% true. I used to send emails with lots of fluff about what I was doing, building etc. Nobody cares. Its basically the equivalent of walking up to a stranger on the street and pitching them your business. They are basically going to ignore you and walk away...

That's why the brief emails like you mention and asking a question convert so well. Put the focus on them.

Thanks for reading

PeterWhittaker• 12 years ago

Good article, straightforward approach. Also contains good advice herein on negotiating with potential clients.

marcomassaro2• 12 years ago

Thanks Peter. Glad you enjoyed the article!

This Cold Email Landed Me a $15k Consulting Project

Related Stories