Opt Out of Acxiom Marketing Data Collection

https://isapps.acxiom.com/optout/optout.aspx

by obiefernandez • 12 years ago

32 21 12 years ago

isapps.acxiom.com

trebor4• 12 years ago

Interesting, they discuss both Opt-Out and Removal of your information. They explain about the Opt-Out process, but mention nothing about how to get your information removed.

Anyone have an idea on how to get your info removed or if the opt-out does that for you?

(Someone should build a list of these data brokers and their opt-out/removal policies and pages.)

nightbrawler• 12 years ago

Here is a good one: http://www.stopdatamining.me/

trebor4• 12 years ago

Thanks. That is a useful resource.

Casseres• 12 years ago

And yet they use Google Analytics.

izzydata• 12 years ago

This sure seems like a scam to me. In order to remove data they wan't me to give them a ton of information about myself that they supposedly don't have otherwise they wouldn't be asking for it.

If they don't have any of this then they already don't have anything useful about me that I'd care to have removed. They would probably just take this info to create a more complete profile about who I am.

cshimmin• 12 years ago

All they're asking for is name, number, meatspace and email addresses. Presumably, it's so some guy named "John Smith" doesn't prevent them from collecting information on the thousands of other J.S.'s out there.

Not saying I feel comfortable filling out the form myself, but still. It's silly to expect that just a name or email tells them everything about you.

spaznode2• 12 years ago

That's the point, both of them in fact. It's likely that to error on side if caution they rarely in fact do find and purge all your associated "identities" / records..

So why are they even bothering? Especially since they could collect much less while greatly increasing safe purge of your records if they wanted to. Targeting people for advertising is not a cursory half assed random thing to advertisers. It's their bread and butter. Why is this link even on hn?

spaznode2• 12 years ago

I'd have to concur. I have a lot of experience and first hand knowledge targeting and identifying unique us voters(for good, or at least not republicans)and the big tell that this is bullshit is the one crucial piece of data they don't ask for other than name: DOB.

I can't get too detailed with things but they're either a scan or they're going to do a very poor matching job and likely not remove very many people successfully. Not enough for this to not kind of feel very wasteful.

I'm under impression advertising data middlemen or "wizards of" are quite a bit more sophisticated than their questions would lead you to believe.. So yeah scratch that.

My conclusion now this is either a scam or done in bad faith for some reason that we aren't aware of yet.

youngtaff2• 12 years ago

I'd feel better if I didn't get "This certificate was signed by an unknown authority"

dsl• 12 years ago

You have a serious problem. The valid site is signed with a valid Entrust certificate. https://www.ssllabs.com/ssltest/analyze.html?d=isapps.acxiom...

Are you at work or on a coffee shop network where SSL traffic might be intercepted?

fooqux• 12 years ago

I actually get the exact same response. I presume that youngtaff is probably behind a corporate firewall like I am which has the ability to be a man in the middle for SSL sessions. Zero expectation of privacy at my workplace.

chigley• 12 years ago

I ran the Qualsys SSL Labs test on the site[0]. It reports an incomplete chain; that is, the server doesn't supply the intermediate certificate required (Entrust Certification Authority - L1C) to bridge the gap between the site's certificate and the Entrust certificate in most browser/OS stores.

This intermediate certificate must instead be downloaded by the browser. I suspect, therefore, that some browsers do not have the intermediate certificate and so the certificate cannot be validated.

[0] https://www.ssllabs.com/ssltest/analyze.html?d=isapps.acxiom...

AliAdams• 12 years ago

Why is this opt-out in particular of interest to people?

trebor4• 12 years ago

They're one of the largest, most secretive data brokers out there. That's why. A lot of data passes through them and out to many other parties.

schmichael• 12 years ago

That doesn't really answer the question. Why would you opt out of marketing data collection? I'm going to be bombarded with ads online either way; might as well make them as relevant as possible, right?

JustinAiken• 12 years ago

Heh, I worked with Axciom's API at one point.. it was terrible. SOAP API with out-of-date and error prone documentation, and wildly inaccurate information on any phone number I tried.

Opt Out of Acxiom Marketing Data Collection

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