Justin.tv Opens Its API For Free, Hopes Live Video Will Explode

http://www.techcrunch.com/2009/07/26/justintv-opens-its-api-for-free-hopes-live-video-will-explode/

by ExJournalist • 17 years ago

72 20 17 years ago

amichail3• 17 years ago

I would use Justin.tv to broadcast demos live if there were a way to do live screencasts without a camera.

kd5bjo• 17 years ago

You can, there are several programs that make your screen show up as a webcam. Also, we're currently working on getting VLC support up and running.

amichail3• 17 years ago

Is there anything currently available for the Mac?

Googling led to this for Windows: http://www.pcwinsoft.com/screencamera/landing.asp

nopassrecover3• 17 years ago

I know I'll probably get downmodded for this as it's a bit tangential but I'm of the view Justin.tv should rename and rebrand itself. It sounds like someone's homepage and it's origins are based around the founder's personal video channel. It just doesn't sound like a site where people can share video themselves and doesn't reflect what it has really become.

Just my 2 cents anyway.

emmett• 17 years ago

I can see where you're coming from, but we've built up a lot of brand equity in the Justin.tv name now, with tons of people coming to the site, links, etc.

For more and more people, it's just a name, like "Fox" or "Warner Brothers". Most people don't even know about the original Justin.tv show, or who Justin is.

fallentimes2• 17 years ago

Beat me to it by a minute :).

dantheman• 17 years ago

Ahh, I always thought it was like Just In TV; with the emphasis on live, up to the minute broadcasts.

nopassrecover3• 17 years ago

Yeah I understand that but from a complete layman's perspective I still thought you might get a different category of person visiting (rather than those with an interest in tech). I thought you might need to rebrand to cross the chasm so to speak. I was concerned the name sounds a bit too gimmicky? I guess. But I wouldn't pretend to know more about your company than you though so if it's working out and you can build the brand name go for it!

fallentimes2• 17 years ago

It does if you consider it JustIn.tv.

There's nothing wrong with having a brand name that doesn't explicitly say what the company does (reminds me of the Forest Gump quote "We invested in some apple company"). Their site get millions of visitors per month; they'd lose staggering amounts of brand equity at this point by changing names. Besides, I'm willing to bet that the vast majority of its users don't know the origins of Justin.tv.

mixmax• 17 years ago

You mean just like craigslist?

davidmathers• 17 years ago

Just like when craigslist renamed itself listfoundation. Thankfully that didn't last long.

pegobry• 17 years ago

If they've found a way to stream video so incredibly cheaply why don't they just offer everything for free and make money as a CDN?

Justin.tv Opens Its API For Free, Hopes Live Video Will Explode

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