User Acquisition, from the Trenches

http://blog.hrck.ca/post/75737598813/user-acquisition-from-the-trenches

by bvanvugt • 12 years ago

49 8 12 years ago

blog.hrck.ca

shravan• 12 years ago

Heads up - the first link to Sendwithus is broken.

mrmch4• 12 years ago

Thanks shravan, fixed that now!

unsane1• 12 years ago

There seem to be at least a couple of spelling/grammar errors on the Stripe post, fyi.

we'll >>merges<< the information

You have an email >>provder<<

mrmch4• 12 years ago

Thanks for the note, looks like someone doesn't have spellcheck enabled in Vim.

Edit: Fixed! In case anyone is wondering, here's a quick tutorial on how to enable spellcheck in vim: https://www.linux.com/learn/tutorials/357267:using-spell-che...

FastFourier• 12 years ago

Fantastic guys and an amazingly effective tool.

mrmch4• 12 years ago

Let us@sendwithus.com know what you like best and we'll send you a surprise :)

gk1• 12 years ago

I was hoping you'd go into more details than this. What I gathered from this post:

- Riding on backs of tangentially related companies (I don't mean that in a bad way) was okay, but no conclusive numbers shared.

- Cold emailing: Worth the effort, but no numbers shared.

- Hacker News exposure: no visible effect.

- SEO: ?? Coming soon

Are you just cautious about sharing business metrics (even some?), or could you be tracking your acquisition channels better?

For anyone else who's trying different approaches (as you should be), please take the time to set up your analytics... It's not that hard, and it will pay off ten-fold because you'll learn what's worth spending your precious time on, and what isn't. I'd be happy to answer any general questions about this or offer help.

mrmch4• 12 years ago

Hey Greg, awesome feedback. This definitely wasn't meant as a quantitive analysis of our acquisition channels, as you point out. The goal was to elaborate on what channels we use, and how our strategy has changed.

I definitely agree, there's nothing wrong with riding the backs of related companies! It's an amazing way to grow, if things align.

If there's enough interest I'd like to explore a more metrics driven post -- we definitely have that data :)

User Acquisition, from the Trenches

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