BlackBerry Messenger could have saved BlackBerry

https://hall.com/blog/blackberry-messenger-could-have-saved-blackberry/

by joelandren • 13 years ago

11 5 13 years ago

hall.com

mrtron• 13 years ago

Why is BB chasing consumers and not enterprise?

Consumer was about 80% of their revenue, I can't find a source for this currently but it was very high.

joelandren• 13 years ago

Android and iPhone own (and will continue to own) consumers, BB's best chance was to own the enterprise and they blew it.

jinushaun• 13 years ago

With BYOD, I can't imagine a enterprise-only RIM being successful in the long term as iOS and android move into the enterprise space.

static_typed• 13 years ago

No, sadly not even messenger would have or could have saved them. The youth in the UK flocked to BB as it was a cheap platform. Nowadays they can get cheap(er) Android handsets that run more apps, and do a lot more. Also, the networks (in the UK at least) started chucking lots of text, voice and data allowances for increasingly lower costs, so even the previous bundled aspect was no longer an appealing factor of the BB as a platform.

I had a Z10 - I tried to like it, it did have some innovative ideas. But, it got far too warm. The battery life was a disaster, far far worse than any previous phone I have ever had. The updates were not really fixing any of the major bugs, and in the end, it became harder to justify keeping it.

The worry now is like Nokia, BB most likely has a large warchest of patents, and what happens to them?

xsenna• 13 years ago

It was still the best typing experience I ever had on a phone.

BlackBerry Messenger could have saved BlackBerry

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