Ask HN: best hours to send invite emails?

https://news.ycombinator.com/item?id=6174652

by zalew • 13 years ago

3 7 13 years ago

news.ycombinator.com

What is the best time of day to send subscribed users an email, inviting them to register on the website? Are there any case studies on that, or do you have any AB tested experience how it converts?

Morning? After work? Evening after prime time? Other...? Content newsletters are usually sent in the morning (when people read fresh daily news), not sure if that's the case with converting users to perform actions on websites.

federicola3• 13 years ago

First you need to know what kind of customer you are targeting, for example if you're emailing to usa the majority of the population lives in the EST zone. Focus your emails on hitting that time zone (unless you have the capability to segment your list by geographic location and send in staggered sends). Weekends are not good. Mondays are also not good, I frequently use Mondays to delete all spam and junk or unimportant emails. Probably Wednesdays, Thursdays are the best days of the week.

zalew3• 13 years ago

time zone aware obviously, yes.

federicola3• 13 years ago

My personal experience, some years ago I was doing some working for a government agency which needed to send dome emails to users, we found that at midday we were receiving approx. 75% of all answers to the email campaign. Which kind of service are you promoting? Do you have age-segments?

isla-de-encanta• 13 years ago

http://kb.mailchimp.com/article/when-is-the-best-time-to-sen...

Wednesday 4pm

Ask HN: best hours to send invite emails?

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