Ask HN: How does a non-hacker get into a start-up?

I'm not a hacker, I'm just someone who is really enthusiastic about technology! I used to be a program director in a nonprofit doing things like marketing, training, recruitment/selection, grantwriting, strategy. Where can I fit in a start-up environment, B2C or content - and how do I get gain some more "street cred" to prove my mettle? Thanks!