Ask HN: Best Books On B2B Selling?

https://news.ycombinator.com/item?id=5738574
by mainevent • 13 years ago
1 0 13 years ago

Looking for recommended reading specifically on B2B selling.

Am considering "SPIN Selling" and "Major Account Sales Strategy" by Neil Rackham although I'm wondering whether the advice may be out of date as they're quite dated

Also "The Challenger Sale" by Matthew Dixon & Brent Adamson.

Any other recommendations or thoughts on the above books appreciated.

Related Stories

Loading related stories...

Source preview

news.ycombinator.com