An iOS App Marketing Strategy Guide

http://www.apptamin.com/blog/app-marketing-strategy/

by sylvainww • 13 years ago

55 10 13 years ago

shanellem• 13 years ago

Wow! This is awesome. Definitely an "ultimate guide" to app marketing.

I'm personally fond of push notifications. Notifications provide quite a high spike when used timely and in a contextual manner.

sylvainww2• 13 years ago

Agreed. Pretty powerful when used well. Some apps clearly misuse them, though.

mwidarto• 13 years ago

Although I am agree with this, however soo many developer are abusing this to the point where I think it is ridicilous. Soo many app now give you push notification when the app has not been used for a while and I think that's just as bad as spamming.

paulbel• 13 years ago

A nicely put together guide, serving as a blueprint and a todo list at the same time. Great work!

interpol_p2• 13 years ago

I am unsure about the following suggestion (on naming your app):

> My suggestion would be to find a name that not only sounds good, but is also relatively explicit and contains a major keyword.

I have a fairly popular app out at the moment — it's name is simply a single word.

A lot of competing apps use the "Name - Some Keywords" format in their iTunes app name. I am hesitant to update my app to do the same because it feels tacky.

Does this actually help customers find your app? Has it been shown to produce a real difference in discovery?

gdilla• 13 years ago

It does since the app name seems to be the most heavily weighted/scored in itunes search.

sylvainww2• 13 years ago

How easily is your app found for your major keywords compared to these competitors? If you're #1-#3, then maybe you don't need to change something that is going well.

It is what most experts (the MobileDevHQ, Appcod.es, SearchMan SEO and App Store Ranking peeps) recommend though. I tend to believe them, even if there are definitely other factors in ranking well.

It doesn't have to be tacky, like a list of keywords. Maybe those few keywords can make for a nice, short tagline?

interpol_p2• 13 years ago

Thanks for your reply.

I put the keywords in my app's keyword metadata section. My app shows up at about #18 for the given key phrase (it's a two-word "key word").

My main concern is that people don't know what my app is about due to it not being explained in the name. However, it is quite popular, so I am conflicted about losing the simple branding in favour of a more SEO-heavy name.

That said: I have added a tagline to the upcoming update and will see if that effects discovery.

An iOS App Marketing Strategy Guide

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