Apple's product design philosophy is getting diluted

http://nextbigwhat.com/forum/discussion/1677/apples-product-design-philosophy-is-getting-diluted#Item_3

by khitchdee • 13 years ago

5 7 13 years ago

sneak• 13 years ago

Holy wow this is dumb.

Before the iPad and iPad mini, they had the iPod, iPod Nano, iPod Shuffle, iPod Touch, and then the iPhone that could do everything that the iPod Touch does. Guess what? They all still exist today.

khitchdee2• 13 years ago

So they have a recent history of starting with an iconic product and then diversifying product offerings from there. I guess that does give their customers greater choice (which is not always a good thing) but it also complicates their production process. Since they're used to doing this, the iPad mini as a diversification of the iPad is easy for them to digest. I still get the feeling they're confusing their customers and complicating their jobs. Signs of a big company.

garrettlarson• 13 years ago

> Apple has transitioned from a small company with a narrow focus to a really big company with a much broader focus... Amazon, it seems, is more true to their brand.

Exactly. Amazon has always been regarded as a focused webhosting/video streaming/grocery/general store/digital device company. It's not like they started out as a bookstore or something.

newman3142• 13 years ago

Wrong.

I much prefer the mini form factor. Different things for different folks as long as they sell. And the mini has sold quite well.

Now if you want to talk about sales cannibalization...

khitchdee2• 13 years ago

Just because you can sell a product in large numbers doesn't mean you should make it! I'm looking at this in terms of how it effects their brand's image in the long run. If they stuck with a simpler product suite, I think that would be in better conformance with their brand.

newman3142• 13 years ago

Guess we just have to agree to disagree

Apple's product design philosophy is getting diluted

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