Ask HN: Are SaaS businesses going to zero?

For at least 15 years, MindBody (booking app for yoga/pilates studios) cost ~$400 AUD/month for basic functionality (there existed cheaper plans but those missed critical features).

Today, it goes for $89/month - a 78% price reduction in just a couple of years

I can only guess this is due to market saturation due to it being relatively low-hanging fruit for startups to nibble at.

Such a dramatic fall in price makes me wonder if the end-game is a price war which sees all SaaS prices fall, potentially to $0 for those with low/no switching cost