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Google pulling plug on radio advertising service

http://www.mercurynews.com/breakingnews/ci_11689707

by nickb • 17 years ago

11 4 17 years ago

ME

mercurynews.com

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4

tsally• 17 years ago

Did anyone else not know that Google did radio advertising?

nickb• 17 years ago

When they purchased DMarc Broadcasting few years back for something like $100M, it was a pretty big deal. Some were calling for anti-trust investigations even then.

But like some other Google acquisitions, this one didn't work out that well.

rozim• 17 years ago

Good memory - I thought it was higher.

http://www.google.com/press/pressrel/dmarc.html

102M up front then payments of up to 1.1B(!) over 3 years.

Aleran• 17 years ago

I knew only because I live in Irvine, CA where Google does their radio advertising out of. They've invited us (UCI) over occasionally to talk about it.

I now wonder if Google will be closing that office...

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