Pathjoy (YC S10) Offers Affordable Housecleaning With Easy Web Booking

http://techcrunch.com/2012/10/16/pathjoy-launch/

by briankim • 14 years ago

34 25 14 years ago

arbuge• 14 years ago

Reminds me of GetMaid... was on HN a week or so ago. Seems to be a similar model. I think GetMaid even used backpacks to carry cleaning supplies in dense urban areas too.

BvS• 14 years ago

GetMaid charges 45US$/hour, Pathjoy only 21US$/hour.

smackfu• 14 years ago

Makes you wonder... how is Pathjoy so much cheaper?

michaelkscott• 14 years ago

Good name, GetMaid, but I think I read it wrong at first...

sshevlyagin• 14 years ago

I like the idea of building out a specific vertical of the "hire people for stuff" space. I wonder what's next.

brianbreslin• 14 years ago

I like the trend of YC companies and other startups marrying technology (billing, scheduling, authentication) to old school service businesses. there are a number of stories of individuals doing this making 6 figures a year running these types of businesses. (see g-maids in dallas)

Harj• 14 years ago

I use Pathjoy to clean my apartment and I love it. The booking process is simple and the quality of the cleaning has always been superb. Recently a second cleaner came by at the end to check up on the quality of the cleaning, which is something I've never seen from any other cleaning service. It was also a great price, I can't see myself ever switching from it.

dotBen• 14 years ago

Is there really a problem to solve here?

I have cleaners from a notable SF-based cleaning firm come every two weeks. Sure, I have to call them up if I want to reschedule or whatever but it's really no big deal.

Interacting with a human being who knows me by name isn't necessarily a bad thing, esp for something so personal like cleaning my home.

Thinking about cleaning, the issues I care more about are thing like are they using quality products like Method, are they bringing their own equipment, do they do do stuff like change my bed, is it the same person who comes every time who therefore gets to know my place and what I like.

Whether I can book an appointment on my iPhone isn't high on the list. Unlike something like Uber, I don't see how the addition of high-tech is really helping here.

andrewljohnson3• 14 years ago

No way the $20/hour rate is going to stay that low in the Bay Area, unless they run it as a loss leader.

You cannot get any cleaning person around here for less than $30/hour. I don't think it would be possible to pay people the legal minimum wage and make profit at $20/hour.

ryanglasgow2• 14 years ago

I currently pay $20/hour (in SF proper) for an independent cleaner who does an excellent job. Language barrier is a major issue tho, and I'd much rather schedule cleanings online. If minimum wage is <$10, why would it be impossible to profit off charging $20/hr?

andrewljohnson3• 14 years ago

Minimum wage is 10.24 in SF, and rising. On top of that:

* there will be refunds (grubhub gives a lot of refunds for bad food)

* they will need insurance (remember airbnb?)

* there will be legal challenges - like Uber, this kind of startup walks a fine line - if you employ 50 maids, you would usually have to provide workers comp at least, and maids seem more prone to file a claim than lots of professions

* there needs to be a margin for pathjoy

I believe you can possibly scale 20/hour maid service in parts of the country, but in the Bay, it will be at a loss or the price will rise. I really don't see how the math works any other way.

Grubhub's strategy was to raise delivery fees after they got traction, and it wouldn't surprise me if thats what pathjoy does. They will need to differentiate on something other than price though.

andrewljohnson3• 14 years ago

One more comment...

Not to be crass, but do you think that your cleaner is both a legal alien, and pays income tax? Do they prefer to be paid in cash?

One thing about PathJoy-type services is they will not be able to skirt the laws that an independent contractor can. I have hired cleaners, yard workers, handymen, etc, and for whatever reason they like getting paid in cash, and they will often even discount the services if you agree to do so.

FireBeyond• 14 years ago

On the flipside, while not surprised at $20/hr, I read "First, she said Pathjoy is more affordable, charging only $20 an hour, compared to the $40 charged by most other cleaning services" and thought "Wow, where?", before realizing "Bay Area".

A quick look at maid services in Seattle - even from agencies showed typically $15-25/hr, certainly none charging $40/hr.

And in any case, do people really think the "value-add" of an agency for housecleaning amounts to $20/hr?

Edit: not to mention, Pathjoy's $20/hr doesn't include the $5-10 "supplies fee".

tvjunky2• 14 years ago

I think there are some big problems with this latest round of "TaskRabbit for X", aggregated labor services (Cherry, GetMaid, and others). In the case of Pathjoy, the differentiation they are trying to sell is price. The technology is nothing special unless your idea of finding a house cleaner is Craig's List. Yet, is price the problem to be solved with these services? Is pushing down the price on a service like this beneficial to anyone except the aggregator?

For some TaskRabbit type tasks, especially the last minute or one-off tasks, it make a lot of sense because the transaction may not have happened otherwise. However, for these kinds of specialized labor type tasks, isn’t there some harm done to the service market through lower wages for the cleaner and inconsistent service for the customer?

Also, how does Pathjoy maintain customer loyalty? If service is a kind of “on-demand” how can you maintain consistent work for the cleaner? What is to stop the cleaner or customer from doing an “under the table deal”?

I think there could be an opportunity to “Disrupt” these older services but I’m sure lowering the price is NOT the way to a sustained business, even at scale.

famousactress2• 14 years ago

Pathjoy might be great, but at this point fluf-pieces from techcrunch about ycombinator companies make my brain turn off.

pg• 14 years ago

For you this is just another startup, but for the founders this is their big moment. So please show at least enough respect not to dismiss them without evaluating them.

tptacek• 14 years ago

He didn't dismiss Pathjoy. He dismissed TechCrunch. And your comment is welcome, but would be even more welcome if you applied it to every company that "launched" to HN, not just the ones you helped shepherd.

famousactress2• 14 years ago

Wow. I'm definitely sorry if I've offended, but as tptacek pointed out I was talking about techcrunch's coverage which feels formulaic, bland, and unconvincing to me at this point (perhaps especially for these YC coming-out posts).

I think this is actually potentially constructive feedback, since if other people are feeling this way then it might signal a need to think about TC write-ups differently. That said, the comment received effectively zero votes, so I'm probably in the minority and can be safely ignored.

At any rate, I certainly didn't mean to dismiss Pathjoy at all. I'll be much more careful next time I comment on YC/TC.

bravoyankee• 14 years ago

"Pathjoy might be great" doesn't sound like a dismissal, and these TC announcements are uninteresting to me as well. The YC startups look like widgets coming off a conveyor belt.

A little personality can go a long way.

mitchellwfox• 14 years ago

I received an invite from Exec for a similar offering this week. $50/hr for 2x cleaners, reserved online, including pickup/dropoff of your house keys so you don't have to hide or give away a copy of your key.

staunch• 14 years ago

I'd bet that least 2x more people would use a maid service if someone did it in just the right way. I think the biggest issue to fight is procrastination and fear of uncertainty. Some kind of loss-leader promotion might pay huge dividends.

The front page is perfect and if it only said "First cleaning is on us. No upsells. No commitment. No kidding" or something I bet you'd get tons of people to try it and the LTV would make up for the acquisition costs.

johnrob• 14 years ago

I'm not sure if "housecleaning for the masses" is the ideal message. I'm willing to bet that most people either value time (already have cleaner) or money (clean their own house). You normally need a pretty big price drop to create a new segment - even 2x is not enough in my opinion.

My message would be "a better housecleaning experience, at a better price".

herdrick• 14 years ago

We used Pathjoy to clean our place up last week. Worked great; price was right. We'll do it again soon.

Pathjoy (YC S10) Offers Affordable Housecleaning With Easy Web Booking

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