LinkedIn referrals to Facebook pages up 1000% while Twitter’s plummet

http://thenextweb.com/socialmedia/2012/09/19/linkedin-referrals-facebook-pages-spike-1000-twitter-referrals-fall/

by jeffwidman • 14 years ago

90 30 14 years ago

thenextweb.com

Spooky23• 14 years ago

I used to get a ton of positive feedback from material that I shared on LinkedIn via Twitter.

Guess what I do now? Skip the Twitter middleman.

jeffwidman3• 14 years ago

The question in my head about this data:

Is the spike because LinkedIn traffic actually spiked, or was it just getting misattributed as Twitter traffic?

WiseWeasel3• 14 years ago

This was one move by Twitter that I still can't wrap my head around. That was some prime real-estate Twitter had on LinkedIn, advertising the service in a way that few paid placements could match. It's not like I'm going to go to LinkedIn to follow anyone's Twitter activity on a regular basis; it's just publicity for the Twitter feed's existence and substance, so I know to follow them in a real Twitter client.

jeffwidman3• 14 years ago

Twitter wants to "own" the consumer end of the experience so they can monetize it with display ads.

If you watch over the past six months, they've actively encouraged third-party publishers so businesses get more invested in twitter, while simultaneously discouraging third-party consumer-focused clients.

WiseWeasel3• 14 years ago

LinkedIn seems like more of a publisher than a Twitter client, since the content is promoted to non-Twitter-users. If anything, I would think having 'teaser' content on publisher sites linking back to full content on Twitter would work to Twitter's advantage.

JoshTriplett2• 14 years ago

The day Twitter broke this, I just wrote an ifttt recipe to replace it: https://ifttt.com/recipes/42950

vyrotek• 14 years ago

Does the recent news of Twitter turn off IFTTT access break this?

http://thenextweb.com/apps/2012/09/20/ifttt-removes-twitter-...

JoshTriplett2• 14 years ago

It will indeed; I just got that mail from ifttt today. So much for working around the problem.

New plan: post elsewhere (LinkedIn or Buffer) and have it pushed to Twitter, rather than the other way around.

eblume• 14 years ago

Is twitter imploding? What's going on there? Maybe their costs were much higher than we thought 'per tweet'?

sitharus• 14 years ago

I still can't understand Twitter's strategy. The sharing of content is what made it popular, isolating "their" content will drive it to celebrity watchers.

I guess advertisers understand publish/subscribe better than social interaction.

jeffwidman3• 14 years ago

on LinkedIn, twitter couldn't control the inventory, so they couldn't monetize the content.

It was their tradeoff of reducing usage while users are on LI, while hopefully increasing consumption on their own site from those users.

It's certainly a gamble, since I'd argue that LI was more a source of new twitter users rather than siphoning off views from already loyal twitter users.

The other possible threat in Twitter's head might have been LI bootstrapping their newsfeed off Twitter (which they'd mostly been doing) and then growing it large enough to actively compete with Twitter.

joeblau2• 14 years ago

Twitter's Strategy: Step 1 - Standardize message format and control access points for consumption of Twitter content enabling easier ad unit injection into the Twitter stream. Step 2 - ?? Step 3 - Profit.

dredmorbius2• 14 years ago

Step 2 is apparently "enrage existing userbase and partner ecosystem".

taylorbuley• 14 years ago

Soft anecdotes like these are interesting, but it's not a good idea to draw hard conclusions from them.

ZenJosh• 14 years ago

I'm still not entirely sure where Twitter is trying to go with the 'new direction'. I trust they have a cunning and well-reasoned plan, but honestly it feels a lot like getting bored playing a game of Civilization - You kill all your citizens, destroy all your infrastructure, give your money to the Romans, then declare war on everyone.

001sky• 14 years ago

Twitter's disruptive potential is arguably greater than its cash-flow potential. Strategy shift to the latter might be net-negative from an buyer's perspective. They are also at risk of killing brand value, which is tied to the perception that twitter is a universal-fabric-of-the-intenet service. Once Isolated, they don't seem so scary to incumbents or valuable etc.

aklemm• 14 years ago

This is the core problem; typical lack of long-term thinking when there is so much pressure for revenue. Too bad no one could think of a better idea than display ads.

timpeterson4• 14 years ago

Dick Costolo/Twitter is siding with REAL businesses with REAL money (e.g., going on NBC's Today show to advertise new iPad app).

Linkedin is vaporware with no revenue.

Jgrubb• 14 years ago

Did you know that LinkedIn is a publicly traded company, and therefore their financials are pretty easily available all over the internet?

https://www.google.com/search?q=NYSE%3ALNKD

timpeterson4• 14 years ago

yep, P/E of 1008. Super solid company. SO much revenue.

horatiumocian• 14 years ago

LinkedIn has generated $500M+ revenue in 2011 and will generate more than $900M this year. And they market value is $13B. So you can hardly call them "vaporware with no revenue".

timpeterson4• 14 years ago

LinkedIn P/E= 1008

s_henry_paulson• 14 years ago

Congratulations on the most uninformed comment I've ever seen on this website.

timpeterson4• 14 years ago

flames denied

LinkedIn referrals to Facebook pages up 1000% while Twitter’s plummet

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