Don't waste your time at Circuit City

https://news.ycombinator.com/item?id=450148

by pj • 17 years ago

18 37 17 years ago

news.ycombinator.com

I went there today and the only thing that was actually 30% off were the Monster Cables which would still be a ripoff at 80% off.

Headphones were twice as expensive there -- even on sale -- as they are online for the exact same models. Nearly everything in the store was really only 10% off, despite the signs outside saying 30%. Looks like stuff was marked up, then down. I'm not sure the regular prices, but no one was buying /any/thing.

I wasted my time, don't waste yours -- yet. If this sale is going to go through March, prices are going to have to come /way/ down before anything is worth buying, but really nothing in there is worth buying anyway...

tdavis2• 17 years ago

As a retail store, they'd have to significantly mark stuff down to compete with online stores. I'm surprised they're still so high though; I would have expected more of a fire sale.

gravitycop4• 17 years ago

I would have expected more of a fire sale.

It's one of the oldest retailing tricks in the book: advertise a fire sale, and then don't have one. There are people who will convince themselves they are getting great deals, regardless.

pj6• 17 years ago

I think people are wising up. We are beginning to demand truth in advertising. When we are lied to, we are walking away. When we had lots of money, we would tolerate it, but not anymore. In times of surplus, we can act without reason, but in times of scarcity, rationality wins.

It was funny walking around the store -- like a bad garage sale. People would pick things up, look at them with this confused look on their face like they were thinking, "Are these people serious?" and then put it down and walk away.

People don't have any money. Where is the mystery? People want bargains and Circuit City has 1.3 BILLION dollars worth of inventory they have to move.

Marking up 20% then down 10% isn't going to move product. That kind of arrogance is why they are going out of business. I hope the other big boxes don't learn this lesson the easy way and they go out of business too.

It's sounds very cynical to say it, but I think the world will be better off without brick and mortar stores like Circuit City.

Actually, it makes me very excited to see them going out of business. I know it is painful for a lot of the employees and I don't mean to relish in their pain, but it's proof that rationality wins in the end.

The Circuit City bankruptcy is a metaphor for the U.S. It's a signal that the old world is dying and a new world is being born -- online. Consumers are being smarter about their money. They don't have anymore credit cards to max out, the housing ATMs are broken and people are wising up.

We're all going to be smarter and better and more rational after the fire. Slash and burn. Plant a new crop.

rbanffy• 17 years ago

"advertise a fire sale, and then don't have one"

That's tricky when your customer can pop-up a smartphone from a pocket and do a quick on-line search for better deals.

redrobot50502• 17 years ago

Its all the same to the liquidators, really.

What doesn't get sold in the stores will get sold to Overstock.com or vendors on Buy.com. As long as they make their money, they're happy.

cstejerean• 17 years ago

Stores like Circuit City don't really make much money on electronics (computers, TVs, camcorders, digital cameras). Most of those items have fairly low margins. Most of the high margins are in things like accessories. This is usually reflected in their employee discount policy and also at times like these when stores are closing. The only thing you'll find significant discounts at Circuit City is cables and other accessories, but these are the same items that you can always buy online at low prices.

Also, my feeling is that in a sale like this most of the big ticket items will be purchased at relatively low discounts by people that aren't usually comfortable with buying things online. So to them 5% of a TV at CircuitCity looks like a really good deal even though Amazon sells it for 10% cheaper.

trickjarrett• 17 years ago

I went to Circuit City the first day of the supposed fire sale and I was thoroughly disappointed. I've never EVER been a fan of Circuit City, their prices were never competitive and the stores have not been good experiences for me. So I was going purely to hunt deals.

The only deals I found were on burnable media, and on a crappy movie which I love dearly. I stood in their SINGLE checkout line as it was nearly thirty feet long, waited fifteen seconds, then deposited said merchandise on the nearest shelf and departed the store.

This is why the company is failing. They suck at life.

johns• 17 years ago

They're being run by a liquidator now so you can expect there won't be many employees working which results in long lines.

I've long preferred Circuit City to Best Buy because my local Best Buys are pretty terrible. I'll be stuck using them now.

rufius• 17 years ago

I got Guitar Hero 3 (Legends of Rock) Wii for cheaper than I could anywhere else... 45. Most places go no lower than 55.

Other than that, nothing to see there, move along now.

bocalogic• 17 years ago

i forgot the exact number but they owe creditors something like 180 million so they are going to charge as much as they can get away with.

wait until the last day for any true rock bottom pricing

Ravenlock• 17 years ago

I managed to snag Grid PC for about $16 ($20 - 20%) and a UMD case for PSP games for about $9 ($13 - 30%), but the vast majority of the stuff in there was still horribly overpriced.

Luckily, thanks to the internet, it's a lot harder for stores to call something a "deal" when in fact it is higher than actual market value and get away with it.

Or maybe that's just an illusion, since there were plenty of people in there still running around grabbing stuff as though it were a super bargain, but I have to believe there were less folks suckered by it than there would've been 10 years ago.

Sidenote: I suspect that once a store starts sliding downhill, it's much harder for them to recover than it once was thanks to the same basic effect. Once upon a time, a store whose stock was starting to slide could send out a bunch of flyers, get some people in their doors, sell some merchandise and turn things around. Now, though, we all know within a day that the reason the flyer is in the mail is that the store is tanking, and so we stay away.

tptacek• 17 years ago

Don't you read Consumerist? Liquidation sales are apparently never a good deal:

http://consumerist.com/5138341/the-secrets-of-liquidation-sa...

jcl• 17 years ago

steveplace• 17 years ago

Just wait until it all gets dumped off to Big Lots and TJ Maxx.

ssharp• 17 years ago

You have to realize that there is a middle market here. Trading companies will buy up inventory from bankrupt companies and resell them through their established channels. From Circuit City's standpoint, it's better to unload all that inventory in one major deal than to try to stay open and sell them to consumers.

So for merchandise like electronics, which is easily resold, you're not going to see any deals. They'll mark the prices up to retail ("normal" price is typically discounted) and then take 20-30% off which is what they normally take off anyway. The deals are going to the companies buying this stuff up in bulk.

RobGR• 17 years ago

That doesn't really make sense, why doesn't Circuit City do what the trading companies are doing but cut out the middle man ? After all Circuit City's stores should be a fine "established channel". And why would the trading companies by from Circuit City when they could contact the manufacturers directly ?

I don't think there is a rational reason involving trading companies or some other established channels for Circuit City's pricing; instead, consider the possibility that Circuit City is run by idiots. Occam's razor dictates that idiocy is more likely explanation here. It also is consistent with the reasons they are going out of business in the first place.

That said, I also suspect that there is a large downturn in consumer buying, and it might shake out even retailers that aren't run by idiots.

sokoloff• 17 years ago

This headline is equally apropos now and 2 years ago, and 4 years ago, and...

redorb• 17 years ago

yeah I went with my Android phone - and the barcode app the compares prices; there was positively no deals with any margin higher than 10% (tax money) vs even other local retailers.

Don't waste your time at Circuit City

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