Microsoft and NBC officially call it quits

http://news.cnet.com/8301-1023_3-57472662-93/microsoft-and-nbc-officially-call-it-quits/

by SlipperySlope • 14 years ago

59 14 14 years ago

news.cnet.com

zbowling• 14 years ago

To clear up the confusion:

MSNBC's brand has always been two different companies: MSNBC TV and msnbc.com. It's been extremely confusing. MSNBC TV has a hosting agreement with msnbc.com to host the webpages for the shows on the network and some of the podcasts and video clips.

In 2005, NBC bought back 32% of the interest in MSNBC TV and later bought the last 18% in the next two years. They kept the name MSNBC in the process though. Microsoft still owned 50% of msnbc.com.

Now Microsoft has sold off it's 50% in msnbc.com and as part of the agreement is changing it's name. MSNBC.com will become the website for the shows on MSNBC TV and NBCNews.com will become what msnbc.com is today in 2013.

ambirex• 14 years ago

Sounds like typical MS naming issues, although 8 looks like it will be clearing it up some (with the exception of recent "Surface for Windows RT")

SquareWheel• 14 years ago

It's true that MS is not great at naming. Windows Live Mail is newer than Window Mail but runs in conjunction with Microsoft Hotmail, previously known as Windows Live Hotmail and MSN Hotmail. Oh, and not to be confused with Microsoft Outlook or Outlook Express.

InclinedPlane• 14 years ago

Yes. However, all I have to say to this is "The New iPad".

Edit: Wait, I had something else to say: http://www.youtube.com/watch?v=EUXnJraKM3k

(Microsoft is exceptionally bad at this, even if other companies are pretty bad about it too.)

SlipperySlope• 14 years ago

I wish that MSNBC TV would change their name too.

There was a time years ago when Microsoft thought that set-top TV boxes were the Next Big Thing - that they were falling behind in. Microsoft made huge investments in associated media that they thought would result in demand for Microsoft TV boxes ...

1. 221 million dollar investment with NBC to form MSNBC.

2. 425 million dollar investment in WebTV.

3. 30 million dollar investment in RealNetworks.

4. 1 billion dollar investment in Comcast, the cable TV operator.

5. 5 billion dollar investment in AT&T

6. Another 5 billion dollar invested in miscelaneous TV and Telco businesses.

Source: http://www.businessinsider.com/microsoft-investments-2012-5

isani• 14 years ago

I would add the following:

* A short-lived redesign of MSN around the concept of "channels" and "shows" with a focus on animation and video (1996!)

* Partnering with broadcasters to deliver interactive content over a TV broadcast signal (circa 1996-1998)

* Including WebTV software and TV receiver support in Windows 98

Basically, I think that Microsoft followed a strategy focused around the early 90s "Information Superhighway" vision way into the late 90s. A key piece of that vision was that the superhighway would enter people's homes trough television, not computers. When the Internet started to gain popularity, many people still felt that it was a "baby superhighway" or a step along the way to the real superhighway.

currywurst• 14 years ago

I think it was just a little ahead of its time and of course without the polish of the current Internet TV executions like : Apple TV and Google TV

prodigal_erik• 14 years ago

"A while" and "a new URL" suggests they're going to break every link that ever existed, which would be a loss to posterity and disappointingly predictable from Old Media.

tantalor• 14 years ago

It looks like deep links will not redirect or break, e.g., http://www.msnbc.msn.com/id/9231761/

TheCondor• 14 years ago

I can't help but imagine that there are some interesting stories that will come out. When msnbc was created, it was when MS and NBC were both kings of the world. Seinfeld, ER, and some other shows were incredibly popular, Windows was bulldozing everything and NT was taking hold in a big way, it looked unstoppable. I remember being worried about MS taking control of media content and that looked effectively like an end game. Why would you run Linux or Mac if the hottest content was only on Windows? I honestly believe that was the plan too, but it didn't turn out. Next thing you know, msnbc is just another news channel among the many, trying to stand out. Has to be some great culture clash stories.

Microsoft and NBC officially call it quits

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