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Why Your Tomato Has Zero Flavor

http://online.wsj.com/article/SB10001424052702304830704577494804105404584.html

by rickdale • 14 years ago

7 3 14 years ago

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3

thenomad• 14 years ago

Also probably because they've been chilled.

Many supermarkets, shops and people chill their tomatoes. That's a serious mistake, because it inactivates one of the major sources of flavour in the tomato.

That's why cold tomatoes generally taste crap.

tomgallard• 14 years ago

Exactly the same with strawberries- chilled they lose a lot of the taste.

A lot of this can be worked around by going to farmer's markets/growing your own and picking traditional varieties which have been selected for taste over appearance.

bobsoap• 14 years ago

Paywall...

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