Square Introduces a Digital Loyalty Card

http://bits.blogs.nytimes.com/2012/06/19/square-introduces-a-digital-loyalty-card/

by iProject • 14 years ago

25 9 14 years ago

bits.blogs.nytimes.com

antidaily• 14 years ago

But can I store it with Passbook?

jheimark• 14 years ago

Very similar to swipely

MichaelApproved2• 14 years ago

It'd be great if they allowed for onetime discounts as well. For one of my projects, I give members of the organization a 10% discount. With this, they could get the discount but only if they are frequent customers.

JackDanger• 14 years ago

That feature is also available in today's release. You can give any customer a discount of 10% (or any other value) when they're checking out.

MichaelApproved2• 14 years ago

Thanks! That's a great update that helps out a lot.

cdcarter• 14 years ago

Perhaps this will catch on more than LevelUp!

d2vid• 14 years ago

Punchcards are a form of price discrimination - only customers who are price conscious will keep the paper card in their wallet and remember it every time. Price-insensitive customers still pay full price.

From the store's perspective, the inconvenience is a feature.

mvzink• 14 years ago

Interesting. Others have tried digital loyalty cards (Punchd and Swipely come to mind), but I think Square is going to have two advantages: 1) customer adoption of digital loyalty cards will rise right alongside customer adoption of digital wallets, since they are integrated; 2) vendor adoption/promotion of digital loyalty cards will rise right alongside vendor adoption of 'digitized' payment systems, since they are integrated.

kcodey• 14 years ago

Could be trouble for BellyCard.com

Square Introduces a Digital Loyalty Card

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