Google Strategy Doc from Antitrust Proceedings

https://threadreaderapp.com/thread/1821554841786683554.html

by harry8 • 2 years ago

71 10 2 years ago

threadreaderapp.com

dredmorbius3• 2 years ago

Direct link to the full 325 p. PDF document:

"Display, Video Ads, Analytics, and Apps" (Exhibit B) <https://storage.courtlistener.com/recap/gov.uscourts.vaed.53...>

elefanten• 2 years ago

Holy hell...

"2 - "Cookie cutter" - make it easier to add monetization to other Google O&O properties

While some O&O properties are already monetized, many others are still just thinking about it (e.g. Google Now), or are totally untapped (example: Android on OS level). We can bring on more O&O inventory, faster, by investing to develop a scalable way to onboard new properties with a consistent offering to advertisers (charging models, type of buying, formats, models for organic vs. ads tradeoffs). Examples:

Calendar: Promote local events that a user is interested. Miley going on tour in Seattle next month? Awesome! Thanks for showing me, Google Calendar!

Allo: Working out where to go to dinner tonight with your buds? Allo can interject and recommend a new local restaurant. It'll even make the reservation for you!

Chromecast: Tired of watching uninterrupted content on your Chromecast? Not anymore! Welcome to pre-roll ads built directly into the Chromecast - across all streaming applications.

Android: Locked screen ad/assistant to anticipate services and products before you even need to ask."

ayewo• 2 years ago

For others who may not be familiar with O&O, O&O properties = Owned and Operated (web) properties

https://en.wikipedia.org/wiki/Owned-and-operated_station

anonymous_user9• 2 years ago

This should link to the original thread [1]. The important part is the attached images, which threadreaderapp doesn’t include.

[1] https://x.com/jason_kint/status/1821554841786683554

ThatMedicIsASpy• 2 years ago

You use twitter, I don't and never will. There are no threads for non users.

dredmorbius3• 2 years ago

To put this more clearly: Twitter, if it renders at all (it doesn't for me, and I can't be arsed why), presents only a single tweet, for anyone not logged in to an account.

Edit: That's behaviour which has changed in the past year or so.

The only reliable way for now to see a full thread is Threadreader, as submitted in this post.

beretguy• 2 years ago

This should link to the original thread

No, not if it’s on twitter

harry8• 2 years ago

https://news.ycombinator.com/item?id=41197357

Google Strategy Doc from Antitrust Proceedings

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