Does Apple's use of famous stars in ads show weakness?

http://news.cnet.com/8301-17852_3-57450066-71/does-apples-use-of-famous-stars-in-ads-show-weakness/?part=rss&subj=news&tag=readMore

by miles • 14 years ago

3 8 14 years ago

news.cnet.com

xam• 14 years ago

No. -Betteridge

protomyth• 14 years ago

They did it for the iPod, why not its replacement.

I swear I am going to write a rumor / stupid article bot for Apple news and make a fortune on link bait. If you see the "by protomyth" then you know I actually did it.

madrona• 14 years ago

Apple rumor Markov chains. Oh, that would be hilarious.

jere2• 14 years ago

I knew the law, but didn't know Betteridge is "a technology journalist who primarily covers topics relating to Apple/Mac." How apropos.

http://en.wikipedia.org/wiki/Betteridges_Law_of_Headlines

valuegram• 14 years ago

Of course it doesn't show weakness. It MAY show that there are some internal cultural changes going on at Apple, but I'm not even convinced of that. Let us not forget the "Think Different" campaign from the late 90s, which featured famous people from Frank Sinatra to Pablo Picasso.

k-mcgrady• 14 years ago

No. They've used celebrities in ads before and they even released a 'U2' iPod. They were just trying something different.

jere2• 14 years ago

I'm trying to imagine a demographic that exclaims: "I love that John Malkovich guy. Wait, what's this... sear-ee?"

bpaluzzi• 14 years ago

How soon we forget... http://www.youtube.com/watch?v=dQmK1CnwOUI

Does Apple's use of famous stars in ads show weakness?

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