How to launch a new product

I read his email this evening and thought it was helpful both for tactics (how to do xyz...) and motivation (gets me fired up to hear an entrepreneur talk about how he actually gets shit done).

swombat• 18 years ago

I'm guessing there's a large amount of TL;DR reaction... Calacanis really needs to learn to be more brief. Not everything he has to say is insightful. The art of a good writer is to extract the essence of an idea and express that in an elegant, entertaining, insightful and instructive fashion - not to brain-dump everything that comes through his head while he thinks of a topic.

And it doesn't help, when your article is that long, to have it printed in a light grey colour on white... it then becomes TL;CR - Too Long; Couldn't Read.

h34t2• 18 years ago

I think you're right.

TL can be a fair point to make, but DR usually means you shouldn't post a comment at all. How can you add value to the conversation if you haven't read the thing?

The principle of brevity is only violated when length exceeds scope. I think it's easily worth filling several pages to explain how to launch a product. Having actually read the article myself, very little came across to me as superfluous.

Of course, value to the reader is subjective and depends on where you're at. If you already know everything he's talking about, then it's your fault for wasting time reading it, not his fault for writing honestly and thoroughly about a useful topic.

I didn't realize how awful the font colour was on the website version, though, since I got mine in an email. I just opened the link now. Ouch.

pclark• 18 years ago

why is his site grey text on a white background?

How to launch a new product

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