Apple reportedly cuts Vision Pro production due to low demand

https://www.theverge.com/2024/4/23/24138487/apple-vision-pro-cut-shipment-forecast-kuo-rumor

by poniko • 2 years ago

11 5 2 years ago

rvz• 2 years ago

Unsuprisingly and as predicted in [0]

"Demand for the $3,500 Vision Pro dropped much lower than the company was expecting."

Well this exactly why I said: "It is the first version of the Vision Pro and I would expect it to fail due to its price."

Apple’s Vision Pro has largely wowed early adopters due to its technical prowess — but not enough to hold on to all of them past the return period.

Exactly. A product distraction for Apple early adopters, fans and collectors buying it and little demand from non-techies as predicted in [1] and [2].

The second and third cheaper iteration is more of a worthy look than the first edition.

[0] https://news.ycombinator.com/item?id=36208129

[1] https://news.ycombinator.com/item?id=38024715

[2] https://news.ycombinator.com/item?id=36223235

poniko• 2 years ago

Surprised by the sharp drop in news and coverage I've seen online, it's a ghost just a few months after the release.

TillE• 2 years ago

I think the most post-launch coverage they got was when Apple released that universally scorned immersive video of MLS highlights, months late and edited like a traditional TV highlight reel.

If they were just releasing more good video (people loved that Alicia Keys thing), I think there'd be more excitement among Apple fans at least. As it is, it's hard to escape the conclusion that Apple really does think of this as more of a dev kit than a device even for enthusiast users.

noashavit• 2 years ago

I feel like Apple lost sight of the early and late majority and zoomed in too much on the early adopters with this one.

rapjr9• 2 years ago

How do you cut production? To build electronics today you have to buy all the parts up front for fear they will disappear or be replaced with new versions if you try to buy more later. Does this just mean they won't assemble half the planned production and try to sell the rest of the parts? Won't this mean the assembler makes no profit and loses money since they assumed they were going to do a full production run? Who would sign a contract that lets that happen? Are they going to actually build them and just warehouse them instead of shipping them to distributors?

Apple reportedly cuts Vision Pro production due to low demand

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