WSJ made to believe Google abandons strict net neutrality

http://online.wsj.com/article/SB122929270127905065.html

by ckinnan • 18 years ago

39 23 18 years ago

online.wsj.com

wmf4• 18 years ago

The meat is buried at the end of the article:

Google's proposed arrangement with network providers, internally called OpenEdge, would place Google servers directly within the network of the service providers, according to documents reviewed by the Journal. The setup would accelerate Google's service for users.

Akamai has been doing this for years. Is it a violation of network neutrality? The routers don't treat Google's packets any differently (as far as we know).

graemep• 18 years ago

No it is not, but the anti net neutrality lobby want to present it as "see, no one really believes in net neutrality"

sachinag2• 18 years ago

I'll bite - this strikes me as worse than Akamai, because anyone can get on those Akamai servers if you're a customer of theirs. Only Google will have access to these servers - I'd almost prefer that the Akamai arrangement would be against the rules.

I know, I know - this suggestion seems crazy. But maintaining dumb pipes is critical to maintaining the separation between content and carriage. We've already seen the cable companies get into fights over bundles of channels - and putting servers inside the networks would essentially turn websites into the new cable channels.

SwellJoe2• 18 years ago

this strikes me as worse than Akamai

In what way is Akamai bad?

And if Akamai isn't bad (as I don't see any way to say they are), then how would Google doing this for their own use rather than paying Akamai rather astounding fees be "worse"? I'm failing to see how this is anything other than intelligent and efficient use of bandwidth. Bringing the content closer to users is good for consumers. It doesn't cost the consumer anything, it doesn't cost the telcos anything (it actually saves them money), and it allows Google to provide better service.

The only argument I could see against it would be, when does it end? Does Microsoft have to build a CDN like this to keep trying to compete with Google? Yahoo, I believe, already has a very favorable agreement with Akamai, so they don't. But everybody else that has a very large web presence might want the same privileges. But, since it saves telcos bandwidth, and they're the only ones that would need to accommodate these new local servers, it's probably perfectly reasonable to let them decide who they want in their data centers.

fauigerzigerk• 18 years ago

I agree with Lessig that there shouldn't be a problem as long as access to fast pipes is merely a matter of money. But I fear this is a slippery slope. It wouldn't take long until different types of content were priced differently (porn) or until network providers became subject to blackmail by fanatics asking for censorship.

wmf4• 18 years ago

Update/confirmation: http://googlepublicpolicy.blogspot.com/2008/12/net-neutralit...

gojomo2• 18 years ago

I've not seen a good concise, intuitive definition of 'network neutrality'.

Under the abstract definition "you should not be able to make special contractual arrangements with telecom companies so your services are faster than your competitors", yes, this is a violation of 'neutrality'.

If the only special contractual arrangements prohibited are those implemented in router software, then no, installation of edge-service-accelerator machines is 'neutral'.

But it looks like a loophole to me. In both cases, company G pays telecom T a certain amount $X, and thus gains a competitive advantage in reaching people downstream of T.

Whether that competitive advantage is sold from T to G via router software configuration (S) or physical-space cooperation (P) should be irrelevant.

In fact, method 'S' might be more economically and environmentally efficient. There's no mixing of operations/facilities. Each party has incentives to maximally scale what they do best -- G big energy-efficient datacenters, T big divisible pipes -- and lesser physical space/power demands are placed at network bottlenecks.

Prrometheus• 18 years ago

One of the weaknesses in the arguments pro-net neutrality is that it prescribes what the network should be like in too much detail. Net Neutrality advocates don't allow for the possibility that significant and unanticipated improvement could come in the future from innovations in network technology.

When internet access is provided "like a utility" (one of their catch phrases), your network providers will be every bit as innovative as your water and sewer company.

wmf4• 18 years ago

OTOH, if the last mile is congested then router prioritization would really benefit Google, but with edge caching their packets still have to fight it out with all the others.

cgranade• 18 years ago

Really, it sounds more as if Google wants cohosting than a "fast lane" or other special treatment.

pg• 18 years ago

What an amazing press hit for the telcos. They just completely pwned the WSJ. So badly, though, that there's a chance the paper will turn against them once they realize how they've been used.

jmtame• 18 years ago

I think that was the first time I saw you write the word "pwned."

Hopefully the WSJ fixes this article (they considers edge caching as a violation to network neutrality, clearly it isn't because it doesn't slow any other sites down).

eggnet• 18 years ago

The way I see this, Google wants to put servers in the edge ISPs, aka the telcos, in an effort to save everyone money including those telcos. Google becomes a paying customer, the ISP in question uses a lot less Internet bandwidth and a lot more internal bandwidth, for which Google will pay. This is probably a power play by the ISPs to try to get the highest price from Google that they can.

I doubt it's a latency play, if you were already colo'd at the right places you're talking about sub millisecond benefits here. This is about money, and lowering the load on the Internet's backbone, which translates to time and money to upgrade it, which leads us back to money.

So I agree, the telcos used the WSJ here. But not to block Google, to command a higher price.

fallentimes• 18 years ago

Akamai and Highwinds have been doing the same thing for quite some time.

Edit: Oops wmf noted the same thing below.

bootload• 18 years ago

"... Lawrence Lessig, an Internet law professor at Stanford University and an influential proponent of network neutrality, recently shifted gears by saying at a conference that content providers should be able to pay for faster service ..."

wsj also did a job on Lessig who replied with "The made-up dramas of the Wall Street Journal" ~ http://lessig.org/blog/2008/12/the_madeup_dramas_of_the_wall...

BrandonWatson• 18 years ago

I was just finishing my post on the topic of GOOG and net neutrality when I refreshed HN and saw this as the top link. When taken in the context of how GOOG arbitrates access to businesses via Ad Words, it makes it even more nefarious.

http://www.manyniches.com/entrepreneurs/google-net-neutralit...

saikat• 18 years ago

Apparently Lessig is less than happy about their reporting too - http://lessig.org/blog/2008/12/the_madeup_dramas_of_the_wall...

TheBosch• 18 years ago

Now the next argument is going to be what exactly is "Caching" and when exactly does "caching" intrude on "net neutrality"?

helveticaman• 18 years ago

I for one knew the WSJ had become a PR dumpster when they published the favorable article on cutco knives. I haven't had respect for it since; I guess the buyout was fatal.

link: http://online.wsj.com/article/SB121789140861111649.html

WSJ made to believe Google abandons strict net neutrality

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