BYD to slash EV prices even more with new platform, looks to crush ICE car sales

https://electrek.co/2024/03/11/byds-new-lower-cost-ev-platform-crush-gas-powered-car-sales/

by toomuchtodo • 2 years ago

22 17 2 years ago

MattGaiser• 2 years ago

Legacy automakers are already fearing BYD’s low-cost EVs. How will they respond to a new, even lower-cost cost EV platform?

Will they? Large companies have an astonishingly poor track record of even matching new competitors.

I_Am_Nous3• 2 years ago

Will BYD ever sell in the US? Where are they exporting to? I have a feeling the US auto market isn't going to feel it at all so our legacy automakers will not have to respond in any way to BYD.

toomuchtodo2• 2 years ago

US legacy auto will have to respond to Tesla, as tariffs will likely keep BYD out of the US (while BYD consumes the rest of global TAM).

After surpassing Tesla to become the largest EV maker globally in the last three months of 2023, BYD says Tesla is not the competition. It’s gas-powered cars

“The enemy of my enemy is my friend.”

phs318u• 2 years ago

One of the countries they’re exporting to is Australia and they have already gobbled up a big share of EV sales where I live. Based on my personal observations I see almost as many BYD as Tesla cars, however I suspect that in the last 12 months they’ve outsold Tesla. They are the cheapest EV in Australia at the moment.

detourdog• 2 years ago

I think they are building a factory in Mexico.

more_corn• 2 years ago

The tariffs are pretty steep. They’ll want to open a Mexican manufacturing plant first. Could take two years.

sshine• 2 years ago

The EU.

Xpeng and BYD are getting more and more popular on the streets here.

Tesla are way more visible, the traction for BYD is not massive yet.

Tesla flooded the market in the last two years, and Model Y is the most sold car model in Danish history.

BYD has a sales window inside a major shopping centre in Denmark.

Xpeng have a similar high-exposure shopping window on the city hall square no less

I asked my wife why only Chinese EV makers do this; if that's a good sales strategy, it doesn't make any sense that other EV makers don't do the same. She told me it's just marketing value. It's a big shop-sized ad, rather than an office in the car-selling districts out of town (with parking area for actual cars, where you can also service cars).

So maybe I didn't see a lot of BYD cars on the street yet, but I saw their huge logo and their pretty cars when I went for ice creams in the weekend.

Like a perpetual one-brand car expo.

asadotzler• 2 years ago

Spreading across Europe, South America and Australia, plus India, Thailand, Japan, and of course China. probably missing a few. not like US auto makers have to compete in any of those markets or anything concerning like that.

imtringued• 2 years ago

Meanwhile in Germany you read how our combustion engines are a competitive advantage... Maybe in heavy industrial equipment that can't have off the shelf ones.

BYD to slash EV prices even more with new platform, looks to crush ICE car sales

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