What Every European Startup Should Know: 10 Keys to Presenting Your Startup in the US

http://mashable.com/2008/12/02/presenting-your-startup-in-the-us/

by markessien • 18 years ago

15 9 18 years ago

mixmax2• 18 years ago

As a European I found this article pretty interesting. And true.

We Europeans are academics - we love a good argument just for the sake of it, we think before we talk, and our products (usually) don't crash. But we can't sell worth shit...

jumper3• 18 years ago

I've no first hand knowledge of Europe, but given what I know of human nature, I'm pretty distrustful of someone describing a place the size of a continent as intellectual... still, it does make me kinda wish it were true! But I mean, honestly...

mixmax2• 18 years ago

It might be a overly broad, but I don't think its entirely untrue.

Your mileage will vary of course - Spaniards and Brits are very different.

guruz• 18 years ago

... but not very humble, eh? :)

jumper3• 18 years ago

"boutique consultancy"? I'm not sure whether to applaud for a precision application of language or cringe at the pretentiousness of a deluded grab at prestige....and of course on their main page they call themselves a "Customer Experience Strategy consultancy".

Of course, I'm American, so maybe I'm just too unrefined to properly appreciate their own eloquently enhanced customer experience strategy. ;)

ido2• 18 years ago

I don't know how you use "boutique" in the US, but it's a commonly used word around here (when speaking English anyway).

I do think there is definitely a qualitative difference in the way people speak in Europe and in the US (also when speaking languages other than English).

I was a bit surprised when I have heard a (supposedly, could have been Canadian AFAIK) American tourist saying something like "they were just a bunch of dudes hanging out" (she was a woman in her 40's, in Austria using an equivalent form of slang is something normally reserved to much younger people).

jumper3• 18 years ago

It was always amusing to me when my British drama teacher would use a word that Americans rarely use like "coach" or "metro" (as opposed to bus or subway). I had just big enough a vocabulary for it to be no effort for me to understand her, even if I never used such words personally, whereas everybody around me just went "huh?" I guess I'm finally noticing the times when I'm on the other side of that divide and have to really think about what the unfamiliar words mean in the given context.

langer• 18 years ago

11. Know your US-based competition inside out. One of the first questions you get asked will be about it.

What Every European Startup Should Know: 10 Keys to Presenting Your Startup in the US

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