Twitter ad revenue is still 60% down a year after Musk’s acquisition

https://twitter.com/jappleby/status/1699480049001377810?s=46&t=3jfNDb8MaJx5X2znOeauxg

by mikpanko • 3 years ago

24 12 3 years ago

twitter.com

vGPU• 3 years ago

So 2022 US ad revenue was 2.4 billion, and he said that would be down 60% in 2023. So roughly 1 billion in US revenue.

He also said they were on track to post 3 billion in revenue for the year.

Advertising revenue from outside the US was 2 billion in 2022.

This would mean that advertising revenue from outside the US hasn’t been affected anywhere near as significantly as US advertising revenue.

If twitter’s usefulness or value as an advertising platform had decreased that significantly, wouldn’t we be seeing a significant decrease in all advertising revenue, and not just from the US?

Zetobal2• 3 years ago

All the scam and crypto/AI-hustler ads are usually booked from outside the US.

londons_explore• 3 years ago

I'm not sure that's true. Plenty of crypto-rug pulls have a veneer of legitimacy by being based in the USA

impulser_• 3 years ago

My theory is a lot of companies stopped selling ads on Twitter right before the purchase because they didn't know what would happen to the site. They didn't want to risk their brand being on the site.

They then spent that money on ads at Google, Meta, Tiktok ect. and they found out that their money was better spent with them because of how good these platforms are at serving ads.

They haven't come back because Twitter Ads are still trash.

The problem with Twitter is their ad platform isn't anywhere near comparable to Google and Meta. No one want to sell ads on a platform that also sells ads for scams, some of these scams ads use the X brand name in them lmfao.

thulle• 3 years ago

Is the problem that much worse on twitter? Blocking ads I have no clue how they compare, but in Sweden it's by far Facebook and Instagram that are mentioned most frequently in the context of scam ads, and have been for such a long period that the National Fraud Department of the police thinks it might constitute criminal deliberate indifference.

SilverBirch2• 3 years ago

We know it's not worth taking Musk's statements as honest so let's lay that aside. It's quite worrying how far towards "There's a shadowy cabal of Jews out to get me" he's coming. I think you can argue about how he phrased it as to whether what he said is just direct anti-semitism, but I think that's pretty academic because this is just part of a longer worrying direction and whether this was anti-semitic or not, it's kind of like well it doesn't matter because I'm fairly sure the next thing will be worse...

johngladtj• 3 years ago

You understand that it's possible that is an accurate description of what's happening, right?

SilverBirch2• 3 years ago

It's possible in a "anything could happen" kind of way, but given that Musk has repeatedly and brazenly lied about pretty much everything I'm not sure why anyone would give him the benefit of the doubt for a claim he needs to prove.

thefurdrake• 3 years ago

What is possibly an accurate description of what's happening?

I'd like you to say it.

tenpies• 3 years ago

It's a land mine ridden topic, but Elon has the finesse of a monster truck.

The ADL, like many non-profits these days, seems to be rotting from the inside.

If I were ADL leadership, renewal and a return to the original mission would be my main focus, but it would have been for a while now. Musk is just the latest critic, but we cannot forget the Drop the ADL campaign from 2020. That was a left-wing campaign and very influential Leftist organisations like the DSA were willing to sign it [1].

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[1] https://droptheadl.org/signatories/

more_corn• 3 years ago

Down 60% so far.

Twitter ad revenue is still 60% down a year after Musk’s acquisition

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