GirlInYourShirt: $75 Buys Your Startup Marketing For A Day

http://www.techcrunch.com/2008/11/13/girlinyourshirt-75-buys-your-startup-marketing-for-a-day/

by jmorin007 • 18 years ago

26 25 18 years ago

techcrunch.com

blackguardx• 18 years ago

I like her business model.

DaniFong• 18 years ago

Clever. :-)

russ• 18 years ago

I'm saving my $75 for HotGirlInYourShirt.

Prrometheus• 18 years ago

I can't do that, but how about SlightlyOverweightGuyInYourShirt?

tlrobinson2• 18 years ago

[Insert joke about how I'm saving my $75 for HotGirlNotWearingAnyShirt]

kschrader• 18 years ago

The startups that take advantage of this are clearly going to be the cream of the crop.

geuis• 18 years ago

Definitely innovative. Within days we're going to see immediate knockoffs. Similar thing with milliondollarhomepage.

jwilliams• 18 years ago

> Definitely innovative.

Yeah. Bonus points for innovation -- Hopefully that will get rewarded before said knockoffs come along.

justindz• 18 years ago

Although, the nature of this model seems to leave room for a bunch of different people to do it in different areas/markets. That's kind of neat. If it worked really well, I could see some kind of talent agency trying to organize the efforts--though my gut says that would likely cheapen the effect.

maryrosecook• 18 years ago

Um, I think I can put on a shirt that reads 'the perceptron' and save myself $75.

boucher• 18 years ago

The video has no personality, and since that's all that she's really selling, she may have a tough time.

tlrobinson2• 18 years ago

Let's be honest, she's selling more than her "personality".

yan• 18 years ago

She'll have to work on selling her "personality" once she hits 30..

brk2• 18 years ago

Based on the ship-to info, she is in Jackson, OH. Population 6184.

$75 is pretty cheap, but the in-person exposure is worth $0, so what she is really selling is her ability to promote you online.

It's a novel idea, but really not terribly innovative, although I give her credit for making herself a business in a town that probably doesn't have a ton of employment opportunities for her. The hardest thing for her to overcome will be the fact that people tend to tune out paid shills like this.

She would be better off building up an online persona and name and then more gradually easing into this. OR, make the site "gangofgirlsinyourshirt.com". Sign up franchisees at top colleges across the US, and for $1000/day 50 hot girls promote your brand for the day.

alberto24• 18 years ago

here's how leora did it - she's in nyc which is a larger population than 6,184. http://www.centernetworks.com/leora-zellman-booth-babe

her butt went for $30, arm $10

brk2• 18 years ago

She is charging $30/hr, and is also going to tech tradeshows. That too is an interesting angle, although not very unique. I have been to many tradeshows, and have seen a lot of hot-to-semi-hot girls walking around clad in various T-shirts.

If your target market is mid-20's guys, I think this angle could have some merit. If your target market is the "average" consumer or corporation, I'm not sure how much marketshare you are really going to get from a pair of tits or an ass logo.

I think the real angle for these girls is to do a "Social Media Starter Kit". This T-Shirt girl would be better off not just "mentioning" the product and flickr and twitter, but setting up accounts for these companies and "seeding" the social media sites, then handing the keys over with a bit of training to the organizations. Basically teach the companies that want to leverage social media but don't know where to start how to jump in.

That would likely be a week-long effort, and she could probably charge $3000/wk, based on what I've seen from the current crop of wanna-be SEO hacks.

transburgh• 18 years ago

She would get more recognition in a small town than a big city wearing a shirt (as she will become know for it). No one would pay attention in a big city, but everyone in the small town (and surrounding towns) will pay attention. Living in Ohio I have witnessed the dynamics of word-of-mouth between the two.

nilio2• 18 years ago

It was never about showing the shirt in person for her. It's about sharing it with the world and she has a lot of heavy hitter traffic out there.

josefresco• 18 years ago

Jeremy Schoemaker called, he wants his schtick back.

alaskamiller• 18 years ago

iJustine: pay attention

dmoney• 18 years ago

Ingenious way to get free clothes.

Brushfire• 18 years ago

I rate this an F. And an extra F- for Arrington.

Dilpil• 18 years ago

The attention economy is a beautiful thing. Literally.

jrockway• 18 years ago

How long until someone mails in a shirt made from a transparent shower curtain?

Ah, the internets...

nilio2• 18 years ago

Has anyone seen that she's at it again with http://inYourShirt.TV? Seems like they killed the thread on here that was promoting it: http://news.ycombinator.com/item?id=425555

I sure hope they resurrect that soon as she's doing a great job.

GirlInYourShirt: $75 Buys Your Startup Marketing For A Day

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