Bud Light Loses Title as Top-Selling U.S. Beer

https://www.wsj.com/articles/bud-light-modelo-best-selling-beer-6a4d6b27

by malshe • 3 years ago

16 22 3 years ago

malshe• 3 years ago

Paywall removed: https://archive.ph/RPMqG

jandrese2• 3 years ago

I have to wonder if InBev has a case against Fox News for making an absolute mountain out of a molehill and costing Bud millions in sales. This was some malicious propaganda. Normally I wouldn't expect anything to come of it, but InBev has deep pockets and a lot of lawyers on call and they might want to set an example of Fox News.

JimtheCoder• 3 years ago

"for making an absolute mountain out of a molehill"

Well, it obviously wasn't a molehill if it had this effect on their sales, was it?

jandrese2• 3 years ago

Yes, propaganda is effective. That’s the point I was trying to make.

druidish• 3 years ago

Fox was reporting on a boycott, not creating it. You could sooner sue Instagram or Facebook for hosting content that promoted/organized a boycott, but if you want to side with a multi billion dollar corporation trying to make boycotting illegal/financially ruinous for a consumer, that seems rather fascist. And I’m gay and not trying to justify whatever, but I don’t necessarily want to see the concept of a boycott become illegal lol, that’s not very progressive. You can’t force people to buy your product.

Mobil1• 3 years ago

It is the equivalent of TURTLE PISS!

seanmcdirmid5• 3 years ago

TIL Bud Light used to be America's top selling beer.

But I guess this is sort of like the long tail of beer (microbrews) being more popular than the old mass produced stuff?

noknownsender• 3 years ago

Bud light accounted for over 9% of Americas domestic beer sales last year.

seanmcdirmid5• 3 years ago

So the top spot goes to someone with less than 10% of the market? That makes sense why it didn't seem dominant even if it was the brand that sold the most. At my local grocery store, it is all craft beers and such, I don't think they sell Bud anything. Is this kind of beer more popular in the midwest and/or south?

poulsbohemian• 3 years ago

I'm of the opinion that if it weren't for Bud / Miller / Coors controlling the relationship with so many sports / concert arenas then they would have disappeared off the map long ago anyway. Especially among the under-50 crowd, how many would choose one of these generic pilsners? Even if you like pilsner, these aren't great choices.

francisofascii• 3 years ago

A craft Pilsner is superior, but the price is also double that of Bud Lite. Also, it is, generic, which means most people will not love it, but not hate it either.

rospaya• 3 years ago

It's a bit perverse to watch how the US is eating itself from the inside. Is there anything that isn't a culture war? Are there any more third rails left in a time when white replacement theory is on primetime TV?

jfengel2• 3 years ago

It is incredibly hard watching my country devolve further and further into culture war. The fact is that culture war sells, both products and votes.

Not only is it bad for our culture, but it has made issues that shouldn't be culture into cultural issues. We haven't had a serious national conversation on any topic in decades, and genuine problems are piling up while we're unable to even begin to discuss solutions.

We survive because we had so much momentum -- vast amounts of money, enormous clout, and a system that more or less continues. But it feels like it could all give out at any moment because we've decided we enjoy hating each other more than we enjoy having a country.

jfengel2• 3 years ago

The new title-holder is... Modelo Especial? I'm hardly an expert, but I wouldn't have expected it to be in the top 10.

It sounds a bit like a statistical oddity, where a bunch of contenders have split the market, and the single winner is a bit arbitrary.

Socially speaking, I'm a tiny bit sorry that a campaign of bigotry has succeeded even to this somewhat arbitrary degree -- though I guess it's heartening to know that boycotts aren't completely ineffective. I hope that ultimately the moral arc of the universe does bend toward justice, even though I'm afraid my faith in that has been severely shaken of late.

kermatt• 3 years ago

https://archive.is/U49Q4

egberts1• 3 years ago

I am reminded of a good business axiom against cultural engagement over local community engagement:

    "The only winning move is not to play.” - Wargame, movie, 1983

ZeroGravitas• 3 years ago

This reporter's entire beat seems to be complaining about woke beer brands:

https://www.wsj.com/news/author/jennifer-maloney

Miller Lite Defends Marketing Chief Over Satirical Ad Criticized as ‘Woke’
Conservative commentators target brewer for spot hitting past depictions of women in beer marketing

Bud Light Loses Title as Top-Selling U.S. Beer

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