McDonalds #McDStories Twitter Campaign McBackfires

http://grist.org/list/mcdonalds-discovers-social-media-can-backfire-when-people-hate-you/

by rangibaby • 14 years ago

16 6 14 years ago

grist.org

Something you should keep in mind when planning SNS strategy.

x5315• 14 years ago

McDonalds' response: http://paidcontent.org/article/419-mcdonalds-social-media-di...

amirf• 14 years ago

Hilarious. I'm amazed by the fact that they didn't know what they were doing, their marketing dep. and "social media director" should have expected that.

Roboprog2• 14 years ago

That was laugh-out-load funny.

Even considering the irony that I'm sitting here about to start my 12th hour of work, surrounded by fast food wrappers from a two day emergency hack-a-thon to fix a release at work.

Sometimes, "crap" is all you have time for...

dmix• 14 years ago

This is bad only because it might offend some politically correct people.

Other than that it falls under the "there is no bad press" category. It's not like everyone viewed McDonalds as some authentic brand. It's disposable corporate food, we all know what to expect.

Just lots of free McDonalds advertising.

Roboprog2• 14 years ago

Exactly, (almost) no such thing as bad publicity. Nobody is surprised by what McDs is, and is not. At least they can sort of take a joke. Unless they screw it up and try to track people down for libel.

mvkel• 14 years ago

I love how all the marketing folks are piling on.

Hindsight is twenty-twenty. McDonalds followed the social media best practices to a T and still got burned.

While it's easy for the Chris Brogans of the world to create a new post about "Lessons Learned from McDonalds' McFail," the truth is, nobody thinks it will backfire until it does.

That's the fundamental nature of disintermediation.

McDonalds #McDStories Twitter Campaign McBackfires

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