New 15-inch MacBook Air to hit shelves in 2Q 2023

https://www.digitimes.com/news/a20230214PD210/2023-apple-macbook-air-macbook-demand-macbook.html

by cmbailey • 3 years ago

26 16 3 years ago

metadat• 3 years ago

TFA's entire text:

Shipment levels for Apple's MacBooks are expected to be low in the first quarter of 2023, but the release of the new 15-inch MacBook Air should spur new momentum in the second quarter, according to industry sources.

...

lucasyvas• 3 years ago

Curious if anyone thinks there's a market for this? As a fan of the Air, the weight and size is the whole point. I don't personally see how this aligns well with the original design goals of the line. It would probably still be light, but the M2 Air is already almost 14 inches.

goosedragons• 3 years ago

There is. 15" laptops are the most popular size and what Apple sells in that size bracket is not cheap. It's a pretty gaping hole in their lineup really. A $1300 or $1400 15" MBA would probably sell very well, not because of weight and size but because it's a 15" screen for less than $2500. It makes more sense than the 13" MBP that's barely distinguishable from the MBA.

subpixel• 3 years ago

I’ll need to replace my 2015 model soon, and anything smaller than 15” is a downgrade - screen is too small for serious work all day.

skavi3• 3 years ago

absolutely. when I worked at bestbuy maybe 5 years ago, there were a lot of people who would have bought a Mac if there were a cheaper 15" option. For many people, especially some older folks, 15" is the minimum.

On the other hand, there were also a few people who paid up for a 15" Pro just for the larger screen.

rchaud3• 3 years ago

Older people like big screens because it's easier on their eyes. The pixel density of a Macbook is hugh, making the icons and fobt size look small at a default magnification.

Lots of PCs sold today are 14-15 inches but with 720P screens, making the icons postively gigantic.

dzhiurgis• 3 years ago

As a webdev I don’t need beefy gpu and cpu performance has got so good that even smaller one would do. Also 15 and 16 have same resolution so not much difference for dev. I mostly work off a couch so having lighter laptop would be nice. I’m always amazed when I pick up previous gen 15”.

diceduckmonk2• 3 years ago

The problem is that MacBook Pros has been creeping past into the $2000 range for an entry level configuration.

jjtheblunt• 3 years ago

I wonder if anyone has kept a score sheet of “rumor batting average” for the various “analysts”.

deafpolygon• 3 years ago

This is just to raise prices on the standard "MacBook" line and to push the Pro line into the next price bracket.

rchaud3• 3 years ago

I think so too. M2 MBAs are priced at $1200 for the base model, which is "low" considering Apple's tendency to overcharge for powerful machines.

diceduckmonk2• 3 years ago

Warren Buffett just offloaded TSMC and bought Apple.

https://9to5mac.com/2023/02/14/warren-buffetts-berkshire-aap...

New 15-inch MacBook Air to hit shelves in 2Q 2023

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