Facebook starts displaying ads in the News Feed

http://www.zdnet.com/blog/facebook/facebook-starts-displaying-ads-in-the-news-feed/7143

by Slimy • 15 years ago

41 18 15 years ago

Well I think we all saw this coming... but at least the ads be relevant and targeted. Facebook has no shortage of data to work with :)

wildbunny2• 15 years ago

What is the difference between this new feature and the site you've liked making a wall post? You still see it either way. I'm confused.

ajanuary• 15 years ago

If it's anything like Twitter, it will appear in your stream out-of-sync with when it was posted, so it's guaranteed to appear near the top of your stream whether you're viewing it days after.

wildbunny2• 15 years ago

Ahhh, yes, I can see how that might work...

SquareWheel2• 15 years ago

"First, you must have already Liked Ben & Jerry’s Facebook Page, or one of your friends must have interacted with Ben & Jerry’s Page."

So if I remember all friend who "like" things, I won't be served ads? I am okay with this.

dspillett• 15 years ago

> or one of your friends must have interacted with

This is where I stop clicking "like" on anything (I already block facebook's scripts outside of facebook itself, so don't see their "like" buttons on external sites).

I'm not giving fb's advertisers permission to plonk adverts where my contacts will see them - if I think something is worth mentioning to my contacts I'll mention it myself. If someone places an advert on my news stream because I interacted with their page, then fair enough (I can just hit unlike should I choose to terminate that "relationship"). If fb want to advertise something to my contacts "just because" then they probably have the right to do so (no doubt this is covered in the Ts & Cs we agree to by creating an account and logging in), but I don't want to be a source of (an excuse for) advertising opportunities and won't be used as one.

SquareWheel2• 15 years ago

Did I say "remember"? I meant "remove". My fingers just do their own thing sometimes.

gdilla• 15 years ago

This needed to happen so they could monetize all their app / mobile website usage.

robertjuric• 15 years ago

So I can see ads because my friends have "Liked" stuff? I can see my number of friends shrinking rapidly.

j45• 15 years ago

Did facebook just become like an ad-supported forum with google ads in the thread?

aaronpk• 15 years ago

OH: "I, for one, welcome ads in the news feed. At least the ads will be more interesting than my friends' status updates."

lazy_b• 15 years ago

Why in gods name would I want to pay to market to people who like my fb page? Those guys are super fans already, and I almost certainly have their email address. As much as I appreciate fbs intentions in making advertising unobtrusive, this holds no interest for me as a marketer. I want people who have not bought my app to see my ads; that's how I get paid.

ryeguy• 15 years ago

Seriously? You can't think of the possibilities for a business to utilize this?

Think about a company you would "Like". Imagine they offer a new product or have a sale. This ad would appear, and their already-fans would flock to it.

mziulu• 15 years ago

Because you will reach their friends too? This is what I take from the article.

tomjen32• 15 years ago

Because they are the people most likely to buy additional products from you?

I mean, you are a fan of Nikon, perhaps you want a nice new lens to go with that?

A fan of B&J? You should come in a little bit more often.

jroseattle• 15 years ago

Wonder how soon FB-specific ad blockers will be available as extensions for the major browsers?

vyrotek• 15 years ago

I'm guessing AdBlock will take care of it. It already does for other Facebook ads.

tomjen32• 15 years ago

Fortunately Adblock should remove them.

It is funny, but I actually use it to block things that technically isn't ads almost as much as I block ads -- stackoverflows 'notification' bar, bitbuckets 'you have not validated your email', G+ stupid 'interesting stories that you properly care more about than your friends', etc.

Facebook starts displaying ads in the News Feed

Related Stories