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How does Facebook compare to Search?

http://boalt.com/blog/2008/10/how-does-facebook-compare-to-search.html

by boalt • 18 years ago

1 1 18 years ago

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ritug84• 18 years ago

We have been using Facebook in our interactive campaigns... and it has been consistently performing well on the post-clicks. And since, this is one of the few sites that offers CPC model, it turns out to be quite cost-effective at the end of the day. So, it still makes a lot of sense to include Facebook in the campaign portfolio (if we look at it from a slightly different angle).

We have tasted higher degrees of success when we tried using Facebook for Branded Application. It has been great channel for promoting advocacy. I guess the most critical success factor is how well we can ingrain the marketing message with the essence of the platform!

(Basis the experience on working for interactive marketing in India and HK)

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