Google Analytics blog integrates Mixpanel analytics

https://skitch.com/garryposterous/f9gj4/skitched-20111007-185459

by notknifescience • 15 years ago

73 19 15 years ago

skitch.com

jcampbell12• 15 years ago

My head is exploding.

Is google analytics not good enough for the Google analytics team?

Is the google analytics team using other products to understand the competitive landscape?

Or is Mixpanel a fundamentally different product, and Google Analytics is using Mixpanel to gather additional information?

jojopotato• 15 years ago

Maybe they're trying to see what the difference in numbers is between the two products?

skadamat• 15 years ago

Yeah that's what I thought too

kgen• 15 years ago

It's not that bad an idea, it's a kinda obscure page that still gets plenty of hits that they manage -- why not do some competitive intelligence to see if your results are the same as what others are doing?

bherms• 15 years ago

I was under the impression that Mixpanel was a different product. ie: tracking events and real-time stuff versus just page views.

citricsquid• 15 years ago

checked and verified, also went to a few random blogspot blogs and google blogs, none have mixpanel code, means it's analaytics.blogspot specific?

avichal• 15 years ago

Google is normally not outwardly competitor focused. Makes me think there are acquisition discussions going on behind the scenes and this is part of the diligence.

lowglow• 15 years ago

This is the only thing that makes sense. Strong team, good product -- both make excellent qualifiers for this acquisition.

rwhitman• 15 years ago

I was just thinking today about this.

Working w/ both Mixpanel & GA and wishing increasingly that they were one in the same.

Skywing• 15 years ago

Well, I know things are said and then they can change, but Mixpanel states in their "we're hiring" posts, on here, that they're not looking to be acquired. Wonder how much money it'd take to change that?

outside1234• 15 years ago

"not looking to be acquired" ==> not looking, but if we're found, hells yes I'll take $20M.

jcampbell12• 15 years ago

I think the recent GA realtime launch and enterprise offering might make them think twice about not getting acquired. If I were Mixpanel, I'd seriously consider an acquihire deal.

suhail• 15 years ago

We are not getting acquired or acquihired.

dsl• 15 years ago

Makes sense that a company that dogfoods its own products would also use competitors products to see how they measure up. Competitive intelligence is common among large companies, however you don't see it much in the valley.

mva• 15 years ago

Keep your friend close, but keep your "enemies" or competitors closer. Make sense to compare results of both of these products.

tuxcanfly• 15 years ago

Know thy enemy, know thyself - Sun Tzu, The Art of War

evolution• 15 years ago

Is there any possible way where I can combine both analytics and mixpanel data to run complex reports?

voidfiles• 15 years ago

The best part of GA buying Mixpanel is that maybe GA could loose the flash based graphs.

Google Analytics blog integrates Mixpanel analytics

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