Young viewers prefer TV subtitles, research suggests

https://www.bbc.co.uk/news/entertainment-arts-59259964

by mjmasn • 5 years ago

4 3 5 years ago

bbc.co.uk

jdboyd• 5 years ago

This is certainly something my kids like to do. They aren't in the target age range for the study though.

ddingus• 5 years ago

My young one likes them. Her Nana need them sometimes and she is learning to read.

samizdis• 5 years ago

I'm quite surprised by this, but only because the dozen or so people I spend time with aged between 18 and 25 don't use subtitles/captioning. Hardly a representative sample, obviously. But I wondered what the sample size was for this study carried out by a captioning charity.

I therefore checked stagetext.org for info, and there's a news item published today [1] titled, Hidden Hard of Hearing Community Revealed by Lockdown Captioning. It has a note saying: Sapio research interviewed 2,003 people in October 2021 with the results weighted to be representative of the GB general population. Two-thirds (67%) of the population do not describe themselves as deaf, deafened or hard of hearing.

I'm intrigued. Perhaps I'll learn more soon, given that this is, apparently, Captioning Awareness Week [2].

[1] https://www.stagetext.org/news/hidden-hard-of-hearing-commun...

[2] https://www.stagetext.org/support-us/caption-awareness-week/

Young viewers prefer TV subtitles, research suggests

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