Ask HN: Why don't we see more case studies in marketing of innovative products?

When you invent a new product, customers don’t know how to engage with it or categorize it, a list of features just doesn’t map into people’s lives. So they generally dismiss it if it’s too novel.

So why don’t we see much more of an investment of marketing effort on diving into how early power users are adopting it? Is it too time consuming, or is it a strategic decision to hold that information back because otherwise it would make you too vulnerable to competition in the early stages where you’re trying to find Product Market Fit?

Anyone got any first hand experience of regretting doing it?