Ask HN: Life after code

I realized recently that I really love to design experiences and products but am not the greatest in the world at the actual execution/coding, not for lack of ability but I don't love it like the best engineers do. I created a few fully functional apps/prototypes with Rails and iOS and am an excellent developer when I focus. However, I feel I could provide more value and be better at conceiving and running the products. What would you advise to move more in that direction? Thanks!