Lessons Learned For Startup User Signups

http://blog.lessmeeting.com/2011/06/lessons-learned-for-startup-user.html

by richesh • 15 years ago

50 7 15 years ago

blog.lessmeeting.com

wmwong• 15 years ago

I love these real scenario articles. It would be interesting to know if this panned out for them. Solutions were provided but I wasn't sure whether they worked.

With the 30 day free trial, I noticed they didn't ask for a credit card. It would definitely help with sign up, but does it help with conversions? Anyone have any experience with that?

BrettJCooper2• 15 years ago

From a success standpoint, we have had the changes in place for about 2 weeks and our signup rate (conversions), is up ~120% Although 2 weeks of data is not enough to draw a final percentage of improvement, we can definitely see the changes working.

We made all of the mentioned changes at the same time, so we can’t single out the effectiveness of the individual changes, just the cumulative effectiveness of our changes.

On your point about the credit card, we intentionally did that to reduce the number of actions the user would have to do to complete the signup. Also: Negative billing techniques requiring cc to take a free trial are being disallowed by a lot of the merchant providers; As a startup we want to have as good of a relationship with your merchant provider as possible. -Brett

jvandenbroeck• 15 years ago

Common knowledge but I like it :)

dreamdu5t• 15 years ago

Why is this only for startups? This applies to anyone online.

casemorton• 15 years ago

A good sign-up form should follow good design, clean & simple!

nicw• 15 years ago

I'm interested in knowing how they came to these conclusion? Focus groups? User testing? They mention Google Analytics but that won't tell you that users are overwhelmed by the amount of text on your page.

BrettJCooper2• 15 years ago

We arrived at these solutions by doing a detailed analysis of every page to try an understand what barriers were on those pages. We did 4 detailed tests on usertesting.com to understand what fresh eyes were seeing with our signup process. We also informally brought in a few of our friends to give us their impressions/opinion on the changes. Once we had our approach solidified, we internally iterated through a few sets of screens before we got to the current versions. Once we have more data on those screens we will iterate some more.

We did not do focus groups, my experience is that focus groups can be hit or miss; They are also not really on the agenda for a lean startup.

I am sure that over the next few months we will continue to tweak our pages to help further tune our conversion ratios. -Brett

Lessons Learned For Startup User Signups

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